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It seems to be more complacency on the part of the Google. They became larger and larger without really delivering anything new. When was the last time they launched a major new product that truly had a lasting impact on the level of Search, Maps, Gmail, Android? It has been a while. Too many of their resources seem to be focused inwards on hypothetical questions like AI ethics that keep them from actually building t…
I remember when Stadia was going to light the gaming world on fire the way Gmail did for email.. The product its self was good and they were maybe the only company in the world besides Microsoft with the resources to deliver it, but they bungled the launch and then let it rot for 3 years. In my opinion that product is the perfect distillation of Google's problems.
Then when the hype didn't win the market in the first year, they didn't have the stamina to keep going like Microsoft did with the Xbox.