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Could we make the web more immersive using a simple optical illusion?

shopify.github.io

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Re: Could we make the web more immersive using a simple optical illusion?

#132

Why did Shopify of all companies do this? Who would give Random Joe’s Shopify Store the permission to use their webcam? This looks like an absolute waste of time and money and a very impractical thing to use in general.

There are niches in e-commerce based around specialized tools which require more permissions and user engagement than a basic store site. In some cases, such tools account for a significant portion of the total revenue. It's not surprising at all to me that Shopify would invest in this type of technology, and I would assume that other big players are doing the same.

What niches and what specialized tools are those?

Re: Could we make the web more immersive using a simple optical illusion?

#133

Earlier quoted context omitted.

> Fundamentally, pleasing design is about repetition and consistency. Fundamentally, what makes design pleasing is super hard to reason about. If it was mostly about repetition and consistency, any webpage that used bootstrap or no css at all would be pleasing. If pleasing minimalism was very easy to pull off, nobody would take note of Apple products.

If instead of "very easy" would you be happy if I said minimalism is the "least hard" to pull off?

Cue Kevin McCloud from Grand Design whose standard rant about minimalism is that it’s actually the hardest to pull off because you aren’t hiding behind anything. All of your decisions are exposed, so you have to be even more thoughtful about attaining cohesion in the final form. Of course, he is talking about buildings which is a different thing, but I think some of what he says applies to other design fields too, including UI design.

Re: Could we make the web more immersive using a simple optical illusion?

#135

> Imagine, for example, opening your favorite brand’s website and being presented with a miniature virtual storefront. You could look at their most popular products as if you were standing on a sidewalk peering into their shop. I am imagining it, and it's worse than the current norm.

Storefront branding using "smart" displays has been a variation on the same regurgitated idea since 1908[1]. [1] https://en.wikipedia.org/wiki/Selfridges#Windows

Physical stores already are in 3D, the internet is a different medium that actually is composed of multiple mediums, depending on what device you're accessing the content from.

Re: Could we make the web more immersive using a simple optical illusion?

#136

Earlier quoted context omitted.

Unfortunately it's stuff like this that's poisoned otherwise cool new tech for me. I can't help but wonder "how will this be used to advertise to me?"

One of the cooler takes of Bitcoin or "crypto" is that you can use native tokens to pay for visiting websites. A browser plugin combined with a lightning wallet for instance could enable a website to request a payment of any amount of Satoshis to view the site, or it will redirect you to a 402 error page. This generates a way of monetizing content without the need for ads or tracking.

Crypto in general yes, but the lightning network specifically no. It's utterly impractical for most users, unless you use a third party hosted wallet, in which case almost all the benefits of crypto, like anti-lock-in and jurisdiction-agnoticism, go away.

Crypto-powered micropayments could potentially massively boost revenue for content creators, including socially valuable platforms such as news sites.

Re: Could we make the web more immersive using a simple optical illusion?

#137

> Imagine, for example, opening your favorite brand’s website and being presented with a miniature virtual storefront. You could look at their most popular products as if you were standing on a sidewalk peering into their shop. I am imagining it, and it's worse than the current norm.

This is exactly why I think 3D TVs died out a couple years ago: once the novelty factor fades away, you realize that it's actually hindering your initial goal.

Re: Could we make the web more immersive using a simple optical illusion?

#138

Cynical take: Seems like an excuse for Shopify to add eye tracking to product pages for ad analytics

I think it's important to remember that Shopify doesn't have a singular ad product. It's a platform to build a web store on, and merchants can add whatever they want to their shop, but Shopify doesn't collect any data across shops.

That's the shop's data, not Shopify's.

Bias: my team at Shopify helps merchants launch their shop and get their initial sales.

Re: Could we make the web more immersive using a simple optical illusion?

#139
post #8

Earlier quoted context omitted.

Because it's a tough sell to put a camera right in front of people's TV. IIRC, the only product managed to do this is Portal TV from Facebook... I actually tried something like this and talked to lots of potential users about this (during 2020 pandemic). But the willingness to pay for the camera is quite low.

I remember when the Xbox 360 was announced and the core idea is that you plugged all your media crap into it. Combined with Kinect, it screamed, “we just want to know what you’re doing.”

> drink your verification can
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