ChatGPT as a search engine sounds amazing but also really quite problematic. It's an extension of the issue with Google's "instant answers" (or whatever they're called): right now the creators of the content Google/ChatGPT scrapes are usually paid via the advertisements on their pages. When no-one clicks though any more, no-one gets paid. I know, I know, the ad banner-funded web is a mess and I wouldn't mourn its dem…
In general, generative models are taking publicly available content from creators and are monetizing them for big tech. Same with stable diffusion, AI art. And it'll be the same with LLMs. Eventually the whole internet would be flooded with cheap AI generated content and clearly AIs need human generated content to train on so it'll be the snake eats itself.
Geniune human-generated content will retreat to account-gated networks and private group chats where everyone knows one another. The rest of the internet will just be incestuous AI-generated chum.
In a way, it'd be an improvement. Genuine connection doesn't scale, so let's be honest about keeping it away from random parasites online.