Earlier quoted context omitted.
It only goes against his "free speech thing" if his "free speech thing" was actually a coherent ideology. Instead his "free speech absolutism" is a brand, it's there to signal what kind of person he is, it's not a set of principles and therefore cannot stand up to scrutiny.
> is a brand I wish more people would understand this. For people like Musk, his personal brand is extremely important and they spend a lot of effort portraying and selling a specific image. It is an important part of his success as a businessman. FTX’s Sam Bankman-Fried is another example. His disheveled, messy geek look was calculated, and in an interview after FTX’s collapse he basically admitted that some of his…
Let's not pretend the site wasn't an absolute disaster before the acquisition though. If I clicked on even a single trending topic about a game or news item I'd often be presented with unfiltered hardcore porn. Then there would be topics of innocent things like landscapes that get filtered. It was a complete joke and harmful place to visit.