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US annual inflation declines to 7.7% in October vs. 7.9% expected

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Re: US annual inflation declines to 7.7% in October vs. 7.9% expected

#461

Earlier quoted context omitted.

Then buy generic. This is one way to fight inflation. Coke will get the message very quickly if their sales start coming down.

If you drink neither and choose water, then it'll really come down. Bonus: you'll feel better

Water is healthier, but not a substitute.

Something like Spindrift is a partial substitute.

A real substitute is Izze. Less sugar, but still sugary. Tastes awesome - better than Coke.

http://blog.nawaz.org/posts/2021/Dec/taming-my-soda-addictio...

Re: US annual inflation declines to 7.7% in October vs. 7.9% expected

#462

Anyone notice that brand name soda (looking at you Coke) has increased almost 100% while the generic/house brand has had slight increases. I feel like Coke is testing the pricing limits of its customers especially with the smaller packaging and these prices will not come back down.

Then buy generic. This is one way to fight inflation. Coke will get the message very quickly if their sales start coming down.

As a Pepsi guy, I can assure you: Coke drinkers will never switch to anything else.

Re: US annual inflation declines to 7.7% in October vs. 7.9% expected

#463
post #293

Earlier quoted context omitted.

In blind taste tests, Coke performs about as well as Pepsi. However, people still overwhelmingly seem to like Coke, so it's really because they like the brand. If they reduced advertising, their brand will slowly be eroded.

Remember "New Coke"? The Coca Cola people responded to taste tests that indicated people like Pepsi better by making it more sweet like Pepsi. Sales and PR disaster ensued, famous case study in MBA courses. https://en.wikipedia.org/wiki/New_Coke

still think it was a trick to change the formula of "classic" coke to cheaper ingredients.

Re: US annual inflation declines to 7.7% in October vs. 7.9% expected

#464
post #449

Earlier quoted context omitted.

No one is suggesting there is a problem with the data. They are discussing how best to interpret it. And nobody is suggesting changing the x-axis. It's still time. The distinction people are making is which points does one use to calculate the slope? The most recent two? The most recent one and the one from a year ago? What are the implications of each?

From what I can gather you’re trying to suggest that prices are going down because “recently” they have been (which isn't even true MoM they’ve still increased). That’s a pretty sloppy and inaccurate statement without a very precise definition of recently, which has been omitted. And YoY it’s not true. I didn't see any thread of discussion that you’re alluding to where people were trying to interpret what the data ac…

No, definitely not, and they haven't, not yoy or mom. Terrible gathering.

The comment was in response to a comment that was speaking to nuance and basically said there's even more nuance. It's right there to see.

Re: US annual inflation declines to 7.7% in October vs. 7.9% expected

#465

Earlier quoted context omitted.

Not sure what that is supposed to mean. I'm pointing out that it's a high quality product. There's a reason Coke absolutely dominates everything else out there. I guess to you I'm just a Coke shill though. Ok!

He means the reason you think it's a high quality product is that the $4B of advertising has had an affect on you subconsciously

Which is a pretty silly claim. There are great colas with far less advertisement, but they're small premium brands which cost the same or more. Store brands are typically awful, Pepsi is bad despite their advertisement budget.

Re: US annual inflation declines to 7.7% in October vs. 7.9% expected

#466

Earlier quoted context omitted.

Then buy generic. This is one way to fight inflation. Coke will get the message very quickly if their sales start coming down.

If you drink neither and choose water, then it'll really come down. Bonus: you'll feel better

Are you assuming sugar for "feel better"?

Re: US annual inflation declines to 7.7% in October vs. 7.9% expected

#467

Earlier quoted context omitted.

I am not sure that we can predict how bad a recession will be based on inflation.

Some claim you can: "The historical evidence indicates that when inflation is as high as it is today, and the unemployment rate is as low as it is today, the probability of a recession over the next one and two years is extraordinarily high" source: https://www.hks.harvard.edu/sites/default/files/centers/mrcb...

Probability of recession, but severity?

Re: US annual inflation declines to 7.7% in October vs. 7.9% expected

#468

Earlier quoted context omitted.

> If milk is $4/gallon today and still $4/gallon 12 mos. from now, that's 0% YoY inflation. Conversely, if there was a one-time jump in a particular item, it will take a year before it gets 'removed' from the inflation numbers. Extremely contrived example: if gas/petrol was $1/L in December 2021 (and generally in all of 2021), but $1.20/L in January 2022, then there will be a 20% YoY jump in inflation for the January…

Which is partly what we’re seeing. CPI rose 0.4% MoM in October, or 4.8% seasonally adjusted. That’s above target, but better than YoY.

Seasonally adjusted != multiply by 12. Prices naturally fluctuate throughout the year due to weather, consumer patterns, and business cycles. Seasonal adjustment is an attempt to account for those changes.

Re: US annual inflation declines to 7.7% in October vs. 7.9% expected

#469

Funny how markets and analysts lose their minds when the numbers don't match exactly the predicted when there are no error bars associated to either the estimate or the value. Coming under or over is a lot different when we're talking +/- 0.05 vs. 0.5... And yes, I tried checking. The Fed does put out their data, but nary a precision factor to be found

It wouldn't matter at all if the fed didn't put in a prediction. You can calculate what inflation level the market is predicting by looking at inflation swaps. When the official rates come out the market reacts to divergence from that prediction.

Re: US annual inflation declines to 7.7% in October vs. 7.9% expected

#470

Earlier quoted context omitted.

The only reason you’ve ever drank a coke is because of these ads. Do you think you’re immune to ads? Or that ads don’t work at all? I think it’s reasonable that you’ve never seen an ad and consciously bought a coke, but that’s rarely the point of coke. We’re not aware of all our subconscious motivations. I’d like to be, but it’s usually pretty hard for me to understand why I do things at a deep level.

> The only reason you’ve ever drank a coke is because of these ads. This isn’t true in all cases. When I first drank a coke I was very young and wasn’t even aware of advertising. The first coke I drank was because my parents took me to McDonalds and that’s all they sell. Then I found I preferred it over Pepsi. Advertising had very little to do with my first coke, it was more contracts with fast food companies.

> it was more contracts with fast food companies.

Also known as 'advertising.' (Coke has an insane amount of control over how their products are sold at McDonalds, down to how the soda fountain equipment can look) Why do you think PepsiCo Bought KFC/Pizza Hut/Taco Bell (before spinning them back out as Yum!)?

Coke spends money so that every time you are thirsty you reach for a Coke, and part of that is the immense amount of work they do to make Coke the only beverage available in places like McDonalds, AMC, United Airlines flights, etc.

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