The scarier thing to me is when ads match _conversations_ I have with my wife. I told her about this story this morning, and she reminded me about a conversation about stem cell research we had yesterday. I said something along the lines of 'I hope there is a breakthrough soon on regenerating the Isle of Langerhans in the pancreas to treat diabetes.' Sure enough, she noticed an article in her Google News feed later t…
e.g. You and a bunch of friends go to dinner and have a conversation about , at least one of those friends googles something about that topic. You later see an ad related to because you were targeted based on the search your friend did while they were near you.
If your wife potentially did anything digitally, related to the diabetes topic, its likely that you were targeted based on that.
Again, no idea what happened resultant to the story you shared, but whenever this sort of thing happens to me I try to appeal to Occam's Razor based on how much I know about how this tech works under the hood.