What's the reason for keeping the footage out of the public's hands? "Proprietary NFL coaching information" doesn't really explain it. Are the NFL making money off the teams by cutting them a special deal of All-22 footage of their own games, and opponents?
The NFL's lawyers stated the NFL competes in the "entertainment marketplace" ( http://judiciary.senate.gov/hearings/testimony.cfm?renderfor... ) and operates as a single entity, not as 32 teams. The NFL makes a large portion of its revenue from television, and ratings are higher on close, competitive games. What prevents owners from keeping the games close or trading wins/losses now to help a storyline in exchange fo…
It would most certainly be a scandal, likely illegal or jeopardizing the NFL's Congressionally granted monopoly if it were fixed. One precedent is the quiz show scandals of the 50's.