[I'm sleepy so bear with me.] Meditation is extremely easy - for a while. I'm interested in it, I try to do it regularly, but it's not easy to return to it every day, or during a busy day. We see a news article about it, we talk about it, some of us will try it for a while, but in a month from now, all of us will be at the same point as right now - not doing it anymore. It's hard to stress how important is to practic…
Sitting every day is most important. There is no substitute for this. A good way to convince yourself of the benefits, and to reinvigorate your practice, is to throw yourself into the deep end and do a retreat. The 'container' of a 'retreat' (retreat is an inadequate word, if you've ever done a proper retreat you'll know why) allows you to sit for extended periods and remain mindful when doing other simple activities like cutting food for your lunch.
As you said though, meditation is a 'practice'. There is no 'attainment' - if you're not practicing, the benefits are basically nil. As such, you need to practice for it to be worthwhile.
The best time to sit is first thing in the morning. Set your alarm, get out of bed (no excuses) and sit down. This is good for two reasons. 1) if you do nothing else all day, at least you've done your meditation and 2) as you've not had a chance to distract yourself yet, you're more likely to remain present. Of course you'll distract yourself with your plans for your day and convince yourself that you don't have time for this, that you're too tired, but these are just stories like all the others you tell yourself. Let them go, and return to your breath, again and again and again.