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Apple surpassed $3.5B in annual revenue from its ad network

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Re: Apple surpassed $3.5B in annual revenue from its ad network

#231

Earlier quoted context omitted.

How do they suppress businesses that don’t pay? By not advertising for them for free? That’s a stretch to compare it to the mafia…

The mafia metaphor seems pretty on the nose to me. If you have a page, its posts will not regularly appear in followers' feeds — that is, the feeds of people who've explicitly signaled that they want to see your content — unless you give Facebook their vig.

Just a quick fyi - On the nose means something different.

Re: Apple surpassed $3.5B in annual revenue from its ad network

#232

Earlier quoted context omitted.

The mafia metaphor seems pretty on the nose to me. If you have a page, its posts will not regularly appear in followers' feeds — that is, the feeds of people who've explicitly signaled that they want to see your content — unless you give Facebook their vig.

Just a quick fyi - On the nose means something different.

https://en.m.wiktionary.org/wiki/on_the_nose

Above, I’m using it to mean “appropriate”.

Re: Apple surpassed $3.5B in annual revenue from its ad network

#233
post #46

Earlier quoted context omitted.

I mean, wether this is a bullshit won't affect "Small business were crushed by Apple" is a fact? It's a statement based on data. How you or apple justifying their behaviour is another story.

Let's say a chemical is found to cause cancer (outside of the state of California), then Walmart pulls all offending products from the shelves. Would you say Walmart is "crushing" these manufacturing businesses, or would you say Walmart is keeping their customers safe?

I can't for the life of me why Apple people will go to all lengths to justify their standard corporate predatory behavior. Apple, like Amazon, Google, Facebook, etc. is a business that operates ruthlessly for money.

What an insanely illogical but also misplaced metaphor. Apple didn't "save" anyone - they found a new revenue stream and tightened control over data their platform produces to monetize it further, just like Google. What is the "saving" nonsense you all believe?

Re: Apple surpassed $3.5B in annual revenue from its ad network

#234
post #41

Earlier quoted context omitted.

Two seperate facts: 1. Apple did use their market power crush small companies. 2. Facebook does have an awful privacy history. So the question is, do you think improving Facebook's privacy must hurt small companies? Another example, Google is working very closely with UK's Competition and Markets Authority to make sure the plan of replacing third-party cookies won't punch other companies at their faces.

These are not separate facts. FB and Google have a global surveillance network to track people which is 1) awful for privacy and 2) makes it easier to serve niche ads to people. Apple is prioritizing user-privacy which necessarily means it is more difficult for advertisers to place their niche ads. You can frame it as "crush small companies" if you want. But that framing is just as valid as "Apple's narrative". Third…

> FB and Google have a global surveillance network to track people

Please help me with this - what is Apple doing with its ad network that Google is not?

"Privacy" is a marketing angle for Apple to monetize data - they do it in exactly the same way as Google. But why Google bad Apple good to you?

Re: Apple surpassed $3.5B in annual revenue from its ad network

#235

Earlier quoted context omitted.

OP is also just wrong. Apple is sharing data from all their properties like apple news. This is pretty similar to google and Facebook tracking you across the web. I just don’t see how it’s better for my privacy if apple sees everything I read on their app and targets advertising to me based off that, rather than google seeing I visited a news site

The difference between Apple News and Facebook or other third-party tracking is that Apple News only tracks what you do within their app while FB/etc track what you do everywhere on the internet. I wouldn't actually have any problems with Facebook tracking what you do on the Facebook app (or Google doing so in their own apps), the problem is when they litter the rest of the internet with spyware (Facebook "pixel", Go…

I don't understand this argument. Are you really worried about being tracked or what the outcome of that tracking is?

When a company tracks you anywhere - let's say Google on Website X or Apple on Apple product Y, they will both use that data to sell you advertisements. Neither will actually "sell" your data to an advertiser, but will use their technology to let an advertiser target you.

What's the difference? It's the same outcome, you are being sold things.

You mention "opt-in" as one potential difference - that one can opt out-of the Apple ecosystem but apparently not out of other places...I don't understand, you can opt out of any website that serves Google Ads. In the same way you can opt out of Apple products, you can opt out of Google products.

They are both corporations, equally committed to earning money for their shareholders.

Re: Apple surpassed $3.5B in annual revenue from its ad network

#236

Earlier quoted context omitted.

That’s way more difficult than just asking Facebook who already knows, though. You could go out of business before you manage to build that audience, if you ever would have. I’m not saying that makes Facebook’s invasion of their users’ privacy alright (I personally haven’t pondered it enough to have a well-thought-out opinion), but I really disagree with the grandparent comment that the only businesses that suffered…

>That’s way more difficult than just asking Facebook who already knows, though. You could go out of business before you manage to build that audience, if you ever would have. Cry me a river. If your business can only be sustained by a 3rd party implementing a massive, global, impossible to avoid and opt out of tracking and surveillance apparatus, I genuinely don't care if it fails. Weiner dog slides aren't that impor…

That’s a valid opinion. My point was just that arguing that this change has had no effect on small businesses (except those who are run by ”lazy” people) doesn’t make much sense. But that doesn’t necessarily mean it’s wrong, of course.

Re: Apple surpassed $3.5B in annual revenue from its ad network

#237

> But it crushed FB, Snap, and 1000s of small businesses in the process. Ironically, this is far more of a narrative than this guy’s idea of Apple’s “narrative.” The idea that banning user tracking hurts small businesses was FB’s narrative to try and get backlash against Apple for its tracking crackdown. That genuinely is a narrative because from Apple’s decision we have seen that consumers (1) prefer not to be track…

Correction: personalised ads are opt-in, the same as IDFA tracking.

Re: Apple surpassed $3.5B in annual revenue from its ad network

#239

Earlier quoted context omitted.

They're in the "kill competition" mode right now, so are obviously doing different than what others are doing. But what are the guarantee that they won't start selling user's data to advertisers when they're big enough? Didn't Steve Jobs say that the 30% cut was just to keep the AppStore running?

OP is also just wrong. Apple is sharing data from all their properties like apple news. This is pretty similar to google and Facebook tracking you across the web. I just don’t see how it’s better for my privacy if apple sees everything I read on their app and targets advertising to me based off that, rather than google seeing I visited a news site

> Apple is sharing data from all their properties like apple news. This is pretty similar to google and Facebook tracking you across the web.

Google and Facebook track you across the web, as you said. The comparison to Apple's tracking, which is opt-in, would be Google and Facebook tracking you across their own services only.

Re: Apple surpassed $3.5B in annual revenue from its ad network

#240
post #169

Wait... do I hear this correctly... while Apple blocks others from using this data, Apple can use this data for its own ad network? Isn't there an antitrust issue here?

The text is written in such a way to make you think that indeed Apple themselves do the same tracking which they blocked for others. The opposite is true. Apple don't track users outside of their services. Apple tracking inside their apps has always been opt-in. Meta, Google, Amazon are still free to track users inside their ecosystem, but outside tracking has become opt-in.
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