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You know you're a big company when 3.5 billion USD is less than 1% of your total annual revenue.
[1] https://www.acumenfinancial.co.uk/advice/airpods-revenue-vs-...
> But it crushed FB, Snap, and 1000s of small businesses in the process. Ironically, this is far more of a narrative than this guy’s idea of Apple’s “narrative.” The idea that banning user tracking hurts small businesses was FB’s narrative to try and get backlash against Apple for its tracking crackdown. That genuinely is a narrative because from Apple’s decision we have seen that consumers (1) prefer not to be track…
As with most centralization or “regulation” (this case from a private company), it hurts the smallest companies the most.
Large brand advertisers don’t care about granular targeting because they have the budget to just advertise to everyone. By definition the very smallest advertisers are the one who are getting restricted here.
Luckily ATTv2 will actually fix some of this, but that’s because apple has realised they’ve killed an entire ecosystem which actually hurts the iPhone in the end.
They put everywhere “we do not track or share data with third-parties” maybe that’s the key difference with other ad networks? It’s not like they follow you around over the web which FB or Google does. I actually don’t even see those ads, as they are only in few apps and App Store.
They're in the "kill competition" mode right now, so are obviously doing different than what others are doing. But what are the guarantee that they won't start selling user's data to advertisers when they're big enough? Didn't Steve Jobs say that the 30% cut was just to keep the AppStore running?
> But it crushed FB, Snap, and 1000s of small businesses in the process. Ironically, this is far more of a narrative than this guy’s idea of Apple’s “narrative.” The idea that banning user tracking hurts small businesses was FB’s narrative to try and get backlash against Apple for its tracking crackdown. That genuinely is a narrative because from Apple’s decision we have seen that consumers (1) prefer not to be track…
While this is a "narrative", there is quite a lot data back that this is a fact. You can argue that you trust and fell comfortable to give apple the power of crushing any other small businesses they don't care based on Apple's own company decision. BTW, you can here the same story from small businesses' narrative: https://www.npr.org/2022/03/17/1087425495/tech-giants-and-ti...
This remains a Facebook privacy story.
I'm looking forward to the discussion on how Apple's ad business is more ethical and good for us.
The problem has been the micro-targeting / retargeting at the heart of Facebook and Google's surveillance capitalism model. That model enables a lot of direct to consumer small business, but it also turbocharges polarization, misinformation, and radicalization (as does the algorithmic feed). That's what consumers are increasingly looking to opt-out of, and Apple is catering to that interest.
> But it crushed FB, Snap, and 1000s of small businesses in the process. Ironically, this is far more of a narrative than this guy’s idea of Apple’s “narrative.” The idea that banning user tracking hurts small businesses was FB’s narrative to try and get backlash against Apple for its tracking crackdown. That genuinely is a narrative because from Apple’s decision we have seen that consumers (1) prefer not to be track…
While this is a "narrative", there is quite a lot data back that this is a fact. You can argue that you trust and fell comfortable to give apple the power of crushing any other small businesses they don't care based on Apple's own company decision. BTW, you can here the same story from small businesses' narrative: https://www.npr.org/2022/03/17/1087425495/tech-giants-and-ti...
So Ramon wants to sell a niche product and that means I have to be tracked across the internet so companies can sell a digital profile of me? Get real.
I'm looking forward to the discussion on how Apple's ad business is more ethical and good for us.
I look at all advertising as obnoxious. If it is unbidden it is little different from a door to door salesman knocking at my door trying to sell me solar. With regard to Apple not tracking us with PII, that is good however.
You know you're a big company when 3.5 billion USD is less than 1% of your total annual revenue.
The numbers are mind boggling. Airpods alone does more revenue than Twitter, Spotify, and Square combined [1]. And that was back in 2020.. [1] https://www.acumenfinancial.co.uk/advice/airpods-revenue-vs-...