Why don't thes people release their files as they work on them? Why don't they resell the bare SoCs at cost or a slight markup so we can use them for other projects? Something has always struck me as fishy about this whole thing.
I see the Raspberry Pi project as an attempt by Broadcom to build some goodwill - but they seem more interested in doing so among society at large by producing a super-affordable computer for kids, than among nerds by doing an open source project. That's Broadcom's prerogative and I applaud what they are doing for what it is.
Personally though, as a hardware hacker, I am more likely to buy similar products using TI (BeagleBoard) or Freescale (Chumby Hacker Board) or Atmel parts, as those manufacturers have histories of being a bit more friendly to hackers, hobbyists, and small volume buyers. The BeagleBoard in particular is open source, there's development chatter on an open mailing list, and TI sells the same OMAP SoCs to small volume customers (right down to the possibility of a hobbyist buying one or two through a distributor, although at that volume you'll pay $50 for just the bare SoC).