Earlier quoted context omitted.
What doesn't look legit? The PCB silks look typical, the board size is about right for a small SoC-based design. You just need a lot of space for those large connectors like SD/MMC and HDMI. There are other designs recently launched of the same size and capability like BeagleBone or the Gumstix line.
The part that's suspicious is the $25 price point (the BeagleBoard is $125, the BeagleBone is $90, the Gumstix is $150-$250 depending on configuration). How many products can you name for under $50 (2x the cost of the Raspberry Pi) that approach its specs and capabilities? Also, they're aiming for user-friendliness to the point where it is supposed to be an educational product for young people. These are both really,…
Roku has something with similar specs for $50 retail (which means they sell it to retailers at $30 at most). And Apple has something called "AppleTV", which has a little more hardware on it (wifi, power supply, ir remote receiver + remote, 8GB of flash), and sells for $90.