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I used DALL·E 2 to generate a logo

jacobmartins.com

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Re: I used DALL·E 2 to generate a logo

#221

Post by GaggiX »

jollybean wrote: post #122
Yajirobe wrote: post #45

Earlier quoted context omitted.

I thought the hardest part about logos is the idea itself? Doesn't matter that it's blurry - the majority of the work has been done.

It's obviously not done, and unfortunately it won't ever get done. They need a black and white variation, different sizes, and the underlying component assets. So Dalle2 might actually be able to provide that in the future as well. But for now - it's going go give you an 'image' which you have to get an artist to then clean up int a proper logo with assets. I'm playing with DallE-mini on hugging face and am generally…

Dalle from OpenAI, it's still in private beta, the quality of the model is much better but unfortunately the results are filtered (a lot)

Re: I used DALL·E 2 to generate a logo

#222

Post by kfarr »

aliyeysides wrote: post #124

My friend asked me to create a logo using Dall-E for a pizza business called "Jared's pizza." I tried several different prompts but it kept outputting logos with the word "Jizza." It doesn't do too well with text from my experience, but it could have been the prompt. https://labs.openai.com/s/z1PVd5v6td9PsiY20Y5GdxDf | https://labs.openai.com/s/yxX49BjX07BztYgMjm49iXKc

This made me laugh out loud, the first image at first glance looked like "Jizz" with a picture of a pizza.

Re: I used DALL·E 2 to generate a logo

#223

Post by mkaic »

monkeynotes wrote: post #169

When AI reaches the point where we can talk to a system like DALL.E in real time and work with it to solve a problem, it's game over. Art will become a commodity. Human art and ai art will be indistinguishable, "artists" will become as common as "photographers" since the inception of digital photography and social media. Movie and TV scripts will be iterative with a creative director and AI working together. Animatio…

Wholeheartedly agree. What's more, it seems to me like there's a large segment of the art industry that's very much in denial right now about this transition. You see stuff like "the human touch can't be replicated" or "but the algorithm will never [thing xyz] like a human", and then when it does do thing xyz like a human, the goalposts just get moved again. A lot of my wonderful art friends are in this kind of denial right now, and it makes sense, to be honest -- losing your job to a machine sucks and is scary!

Re: I used DALL·E 2 to generate a logo

#224

Post by rubidium »

qwertox wrote: post #197
VladimirGolovin wrote: post #135

Earlier quoted context omitted.

Kai's Power Tools.

I wonder if Kai Krause lurks here at HN. I'd love to know how he's doing. Apparently he's still living in his castle, which he bought around 1999 [0]. Some-when in the 00's I read an article about him that he was putting advanced networking stuff into the castle and had the intention to start something like a "think-tank" (doesn't really fit it, but I don't know what I'd call it) where he and others would hang around…

Hunh, I’ll be in that neck of the world next week. Need to look into this…

Re: I used DALL·E 2 to generate a logo

#225

Post by bambax »

alanh wrote: post #184
bambax wrote: post #50

> unfortunately can’t do stuff like “give me the same entity as on the picture, but doing xyz” That's my main gripe with DALL·E as well. This missing feature makes it impossible to use for stories where the same character goes through an adventure and is present in different settings, doing different things. Although I don't know much about how DALL·E works, I have the feeling it shouldn't be too hard to add this pos…

> Although I don't know much about how DALL·E works, I have the feeling it shouldn't be too hard to add this No offense, but this gives me flashbacks to bad clients and non-technical managers :D

Yeah I know what you mean ;-) No offense taken!

Re: I used DALL·E 2 to generate a logo

#226

Post by ChildOfChaos »

SquareWheel wrote: post #14
xwdv wrote: post #10

With DALLE 2, I’ll pretty much never hire a graphic designer again to make any kind of logo. Good riddance, I’m sick and tired of their pretentious justifications for charging upwards of $500-$1k or more for simple logo designs.

I'm not looking forward to people saying the same of coders in 10 years time...

Ah man, I do like what Dall-E is doing right now, i'm curious about the possibilities, even thinking of using it as a start for digital art and then manipulating the output in photoshop, i'm fairly good/creative at that manipulation side and I like what I can do there but I am a terrible artist, so this is good to get the starting point.

However as it gets better, even that won't be needed and I'm concerned then what that means for the average person, or for me trying to get my skills up so i can increase income, only for it to get wiped out by AI at some point in the future.

Re: I used DALL·E 2 to generate a logo

#227

Post by joshstrange »

burlesona wrote: post #47

I’m fascinated by how much this is exactly like working with a human artist who doesn’t really understand the domain that you are wanting to represent with an image. Iterate, iterate, iterate. It seems like the most valuable thing this could do is get some of that early exploration out of the way faster and easier than a human can do it, get to two or three concepts that feel like they’re in the neighborhood, and the…

Yeah, my first thought was "Ok, but you are going to need to involve a graphical artist to actually really make use of that logo". Like you probably want a vector version and you definitely need simplified versions for smaller sizes but then I stopped and realized how amazing this actually is. It "saved" (I know, it cost $30 but that's a steal for something like this) all the time and money you would have paid for iteration after iteration and let the author quickly hone in on what they wanted.

As someone who is incredibly terrible at graphic design but knows what they like this could be a game changer as iterations of this technology progress. I can imagine going further than images and having AI/ML generate full HTML layouts in this iterative way where you start to define your vision for a website or app even and it spits out ideas/concepts that you can "lock" parts of it you like and let it regenerate the rest.

I'm not downplaying designers role at all, I'd still go to one of them for the final design but to be able to wireframe using words/phrases and take a good idea of what I want would be amazing, especially for freelance/side-projects.

Re: I used DALL·E 2 to generate a logo

#229

Post by hmryehbut »

deebosong wrote: post #144
woah wrote: post #83

This blog post proves that Dall-E 2 will not make human taste and design ability obsolete. The final image he ended up with is a lot uglier and more complicated than most of the intermediate steps. I think generative art AIs will have a similar effect on design as compilers have on software development, and will not put artists out of a job.

Not trying to be a luddite and/or vehemently defend the noble profession of nuanced graphic design, BUT... Those iterations suck. I'm not worried for my colleagues and I. That being said! Many, MANY clients have questionable taste, and I can, indeed, see many who aren't sensitive to visuals to be more than happy with these Dall-E turd octopus logo iterations. Most people don't know and don't care what makes good grap…

I bet it will happen sooner than 10-15

The thing you’re missing is AI generated content can be refined by AI. If Disney promised their meh looking movie would improve on its own over time, people would be line to it because it’s new, not just streamlined copy-pasted design we see all over media now

Painting the Titanic wasn’t the hard part. The hard part was organizing the process that produced its structure. That’s were AI content is now.

We’re generating the bulk structure pretty competently at this point. Refining the emotional touches will come faster.

Re: I used DALL·E 2 to generate a logo

#230

Post by notahacker »

logifail wrote: post #191
bigfudge wrote: post #178

Earlier quoted context omitted.

I doubt it, because the process of thinking of phrases to feed dall-e is really the hard bit. This is ok for a logo like this where it’s fair to say the base level expectation is not super creative. This logo is cool, but it doesn’t really stand out or make the product ver distinctive. If I am running a hobby or OS project that’s fine, but if I was investing a lot in sales/marketing then paying a real artist to make…

> This logo is cool, but it doesn’t really stand out or make the product ver distinctive. If I am running a hobby or OS project that’s fine, but if I was investing a lot in sales/marketing then paying a real artist to make something interesting and novel is a rounding error. Q: Are there really logos out there that are "interesting and novel" and that "stand out or make the product [..] distinctive"? Which ones? EDIT…

tbf I think when it comes to big company branding it's the opposite.

A lot of GPT iterations of the design has left the article author with something which is quirkier than your average logo, but also looks like clipart and probably doesn't scale up or down well or work in monochrome. Which is fine for OSS. (He might get more users from blog traffic about using GPT-3 to design his logo than he ever could from any other logo anyway)

But when it comes to bigger companies, the design agency are the people that sit in meetings with execs persuading them that a well chosen font and a silhouette of a much simplified octopus will work much better ("but maybe the arms could interact with some of the letters etc etc, now lets discuss colours). The actual technical bit of drawing it is the bit that's already relatively cheaply and easily outsourced, and plenty of corporate logos are wordmarks that don't even need to be drawn...

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