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I used DALL·E 2 to generate a logo

jacobmartins.com

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Re: I used DALL·E 2 to generate a logo

#191

Post by logifail »

bigfudge wrote: post #178
dylan604 wrote: post #96

Earlier quoted context omitted.

>Pretty soon somebody's expertise and experience is not going to be enough to continue paying them what they used to get before this magic blackbox appeared. Every art director at an ad agency just shrieked!

I doubt it, because the process of thinking of phrases to feed dall-e is really the hard bit. This is ok for a logo like this where it’s fair to say the base level expectation is not super creative. This logo is cool, but it doesn’t really stand out or make the product ver distinctive. If I am running a hobby or OS project that’s fine, but if I was investing a lot in sales/marketing then paying a real artist to make…

> This logo is cool, but it doesn’t really stand out or make the product ver distinctive. If I am running a hobby or OS project that’s fine, but if I was investing a lot in sales/marketing then paying a real artist to make something interesting and novel is a rounding error.

Q: Are there really logos out there that are "interesting and novel" and that "stand out or make the product [..] distinctive"? Which ones?

EDIT: (perhaps more importantly) are there interesting, novel, distinctive logos that actually contribute to profitability?

Re: I used DALL·E 2 to generate a logo

#192

Post by 8note »

nemo wrote: post #61
DantesKite wrote: post #36

Earlier quoted context omitted.

I don't imagine the image quality will stay at this level for long. It'll likely improve dramatically over the coming months/years.

For logos you want specifically a design that will work well in black and white, and you want assets that are vector art. At the point that AIs can produce that it's worth revisiting for logos, but I'd bet that's probably more on a "many years from now" schedule.

That sounds a lot like a way to score the outputs for training to me.

Re: I used DALL·E 2 to generate a logo

#193

Post by trention »

monkeynotes wrote: post #169

When AI reaches the point where we can talk to a system like DALL.E in real time and work with it to solve a problem, it's game over. Art will become a commodity. Human art and ai art will be indistinguishable, "artists" will become as common as "photographers" since the inception of digital photography and social media. Movie and TV scripts will be iterative with a creative director and AI working together. Animatio…

>will become as common as "photographers"

There were still ~60% as many employed photographers in 2021 than in 2000 with higher real wages (data from BLS - https://www.bls.gov/oes/current/oes_nat.htm).

For camera operators, the employment is flat, again with rising real wages.

>imagine paired programming with natural language interacting with an AI

Mostly it will get in the way. AI "programmers" are only good if they are able to generate correct code from spec/pseudocode and in first 1-3 number of tries (otherwise it will be faster to write it yourself).

Re: I used DALL·E 2 to generate a logo

#194

Post by matkoniecz »

cube2222 wrote: post #120
allenu wrote: post #114

Earlier quoted context omitted.

I was thinking something similar. The editing process is still a human one, and I agree that the one chosen was weaker than a lot of the intermediate choices. It's a matter of taste, obviously, but to me the red ball with a nondescript sketched square around it feels unfinished. The yellow cartoony logos look more finished and professional to me.

Appreciate the feedback! I'll keep it mind, as I might still end up choosing a different one. The chosen one is closer to my original vision, but you do have a point that the yellow ones look more polished.

From what I see we are at the next stage of the logo generation :)

Re: I used DALL·E 2 to generate a logo

#195

Post by spaceman_2020 »

nbzso wrote: post #185
Nagyman wrote: post #136

Earlier quoted context omitted.

Exactly how I'd expect a GPT experiment to reply! ;) We'll hardly be able to tell the difference, if at all. Maybe it doesn't matter as long as the conversation is engaging for the human.

Yep. Interesting times ahead of us:) How we will be able to tell the difference? QR Code/Genetic sample government approved app for human verification? And what when people are certain that the machines are better in everything, who will want to chat, listen to music or watch paintings from the "lame" humans, when the robots will be the ultimate solution for every human need?

As the tech stands today, mediocre artists, designers, writers and content creators are likely going to be replaced entirely with AI.

I imagine it would make it very easy to “seed” a website or a platform with initial “users” and content.

I also imagine it will be (and likely is already) being deployed to create the impression of popular support (or lack thereof) of a politician, business or policy.

Re: I used DALL·E 2 to generate a logo

#196

Post by zppln »

mrxd wrote: post #9

It's a good start, but it's more of an illustration than a logo to be honest. It should work as a single color (white, black), at small scale and in combination with your product name.

Yeah, I feel like these would work better as icons rather than logos.

Re: I used DALL·E 2 to generate a logo

#197

Post by qwertox »

VladimirGolovin wrote: post #135
cpeterso wrote: post #119

Earlier quoted context omitted.

This workflow reminds me of a generative art program from the early 1990s, but I just can't remember its name. It was a DOS or Windows program that had a very curvy, fluid GUI with different graphics sliders. It would show you some random tiles and you choose one to guide the algorithm's next generation of tiles.

Kai's Power Tools.

I wonder if Kai Krause lurks here at HN. I'd love to know how he's doing. Apparently he's still living in his castle, which he bought around 1999 [0].

Some-when in the 00's I read an article about him that he was putting advanced networking stuff into the castle and had the intention to start something like a "think-tank" (doesn't really fit it, but I don't know what I'd call it) where he and others would hang around and code stuff.

I found the article [1] from July 2002, "Lord of the Castle Kai Krause presents Byteburg II".

> So that 's Kai Krause's long-cherished plan: Now the software guru has finally opened a center for founders and developers from the IT and software industry in Hemmersbach Castle near Cologne -- the Byteburg II

I really wonder what he's doing to these days. His plug-ins were legendary, as well as the User Interface for Bryce [2]

[0] https://de.wikipedia.org/wiki/Burg_Rheineck

[1] https://www.heise.de/newsticker/meldung/Schlossherr-Kai-Krau...

[1, google translate] https://www-heise-de.translate.goog/newsticker/meldung/Schlo...

[2] https://en.wikipedia.org/wiki/Bryce_(software)

Re: I used DALL·E 2 to generate a logo

#199

Post by robotguy »

deepspace wrote: post #187
mikecx wrote: post #79

Not sure if this will be considered off topic, my apologies if so. The article says that octopi is the plural of octopus, but it's actually octopuses. Octopus is originally Greek, not Latin and thus does not get the Latin plural -i, but instead would get the Greek plural -odes. Since it ends in a way English can deal with, the commonly accepted usage is octopuses (English) over octopodes (Greek) with octopi being the…

I much prefer octopodes over octopuses (which sounds dirty, somehow). Agree that octopi is an abomination.

My brain always want to pronounce that as “oct-AH-poh-deez” like some Greek hero from the Odyssey.

Re: I used DALL·E 2 to generate a logo

#200

Post by cheschire »

deebosong wrote: post #144
woah wrote: post #83

This blog post proves that Dall-E 2 will not make human taste and design ability obsolete. The final image he ended up with is a lot uglier and more complicated than most of the intermediate steps. I think generative art AIs will have a similar effect on design as compilers have on software development, and will not put artists out of a job.

Not trying to be a luddite and/or vehemently defend the noble profession of nuanced graphic design, BUT... Those iterations suck. I'm not worried for my colleagues and I. That being said! Many, MANY clients have questionable taste, and I can, indeed, see many who aren't sensitive to visuals to be more than happy with these Dall-E turd octopus logo iterations. Most people don't know and don't care what makes good grap…

I think a tool like this might be good to help clients get through a few ideation phases on their own prior to showing up to the first discussion with branding / graphics / design professionals. At least it might get them closer to understanding the impossibility of their 7 perpendicular red lines requirement.
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