Earlier quoted context omitted.
I think it's easy to underestimate the impact of rankings. Just from your description, it seems that one of the most important overall decision factors for you seems to have been some sort of vague personal sense of how you'd rank them. That subjective ranking is probably influenced by a lot of factors, including many rankings that you consciously claim to disregard.
My personal opinion is that students are highly influenced by where the best students in the grades above them chose to apply, where they got in, and where they eventually chose to go. The software the students use also ranks how likely they are to get into each college/university based on the past performance of students at their high school with similar grades and test scores.
As a result, if you have your sights set on anything other than the two in-state schools or BYU (strong Mormon influence here) the counselors don't know what to do with you and you are on your own.
It worked out and I have no doubt my kid will have strong opportunities post-college but he missed out on any chance at the truly life-changing schools, which I have no doubt he would have succeeded at had he gotten in.