Earlier quoted context omitted.
> * put them next to the real things Firstly, plant-based products are real things. Secondly, I think a supermarket here in Denmark explained it best: They put the same type of meat-based and plant-based together because that's where customers expect them to be, it's simply easier for the products to be found.
>Secondly, I think a supermarket here in Denmark explained it best: They put the same type of meat-based and plant-based together because that's where customers expect them to be, it's simply easier for the products to be found. This is well and good but I think the parent comment brings up a good point in that the distinguishing characteristic of the product is being minimized in the packaging - this is deceptive, r…
For instance, as someone else noted in this thread, Impossible has clear labeling. [1]
An example of the opposite might be Just Mayo, which is not, in fact, just mayo. In 2015 the FDA sent it a warning letter [2], and it had to adjust its packaging to make it clear that it was a plant-based product, although the name remains.
[1] https://news.ycombinator.com/item?id=31941934
[1] https://qz.com/576679/the-fda-decides-that-vegan-just-mayo-i...