The US meat and dairy industry have asked for similar bans as well. The problem is, consumers aren't actually confused. Different names will used if need be and consumers will continue the trend of reducing their meat consumption for environmental, health, or ethical reasons.
> The problem is, consumers aren't actually confused. Nonsense! I was tricked. They: * make the products look like real sausages and cheese * sell them in the same packages * label them in large letters as the real thing * write "vegan" in small letters * put them next to the real things It's all done to trick people.
I eat a mostly plant based diet and primarily recognize the options by brand so I never really noticed this. E.g., I know that Soy Station brand “cheese” is never real cheese despite anything else the label may say. Ditto something like Field Roast’s various “meats”.