> But mullvad isn't targeting mainstream!
I agree, this is precisely why they're doing this. Putting their customers' privacy over their investors' wallets. This is a big ballsy move IMO. They're buying a lot of goodwill here. And taking a risk.
> Also mainstream only cares about VPNs because they believe it does magically things, like somehow better protecting all your privacy even if you are logged into Facebook or somehow making account hijacking or banking scams less likely :/
Also totally agreed lol. I often get questions from friends about VPNs. Always have to explain that privacy really doesn't work if you willingly give up your data :)
And no I don't use Twitch so not sure what you mean there, sounds like an interesting story.
> So no point in competing for this users without doing things like a ad powered free plan, free testing month, and tons of dark-ish patterns. Instead mullvad has I think a good idea about what works with their customers.
Exactly. They're not doing a tunnelbear.
> I think it still will cost them money (who hasn't forgotten to cancel and abo) but also might save them money (not having to handle anything in support related to subscriptions going wrong). And maybe with things like people pre-paying for a year, but stop using it after a few month it will also not cost them anything. Really hard to say. I mean it was also guaranteed to end up on HN, so free advertisement to exactly the right audience. That's worth some money, too.
I agree it's ballsy, this makes me respect the gesture even more. It's not the 'done thing' in this day and age. But they're still doing it and for the right reason.