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FIFA will be rebranded as EA Sports FC in 2023

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Re: FIFA will be rebranded as EA Sports FC in 2023

#23
post #16

I read that as the FIFA organisation was changing its name. Amazing that FIFA is now more widely known as the name of the game rather than the body that organises association football.

Nah, just in the context of that website. It’s not BBC or NY Times. Plus it’s properly italicized there. On HN it’s out of context and could use clarification despite HN’s no editing headlines by default policy.

Even in the context of HN, a) we're more likely to be talking about video games than real-life sport b) it's a fairly safe assumption that an international governing body is less likely to rebrand in this way than a video game series.

Re: FIFA will be rebranded as EA Sports FC in 2023

#24
post #16

I read that as the FIFA organisation was changing its name. Amazing that FIFA is now more widely known as the name of the game rather than the body that organises association football.

Nah, just in the context of that website. It’s not BBC or NY Times. Plus it’s properly italicized there. On HN it’s out of context and could use clarification despite HN’s no editing headlines by default policy.

I disagree personally. As a "young" male from Europe every time I've talked about FIFA with friends we were talking about the game (although we always liked PES more as teenagers as it felt more arcade-like...)

Re: FIFA will be rebranded as EA Sports FC in 2023

#25

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

At the end of the day FIFA the game makes a lot of money and EA could easily afford that extra half billion. They chose not to pay because they are greedy themselves. It's just business.

Somebody else will probably still end up paying for that valuable license, since most of the value of these games is in the name. A lot of console player only buy 2 titles a year: Call Of Duty and FIFA.

Re: FIFA will be rebranded as EA Sports FC in 2023

#26

I read that as the FIFA organisation was changing its name. Amazing that FIFA is now more widely known as the name of the game rather than the body that organises association football.

The video gaming series isn't not more widely known than the governing body otherwise EA wouldn't have paid half a billion dollars year for year just for the naming rights.

Re: FIFA will be rebranded as EA Sports FC in 2023

#27

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

At the end of the day FIFA the game makes a lot of money and EA could easily afford that extra half billion. They chose not to pay because they are greedy themselves. It's just business. Somebody else will probably still end up paying for that valuable license, since most of the value of these games is in the name. A lot of console player only buy 2 titles a year: Call Of Duty and FIFA.

> since most of the value of these games is in the name

People will buy the EA football game, the name does not matter.

Re: FIFA will be rebranded as EA Sports FC in 2023

#28

Can the title be amended to "FIFA (video game series) will be rebranded as EA Sports FC in 2023" to clarify that it's not referring to the actual football governing body?

Thank you for saving me a click. The current title is quite misleading and legitimately made me wonder if it was April 1.

Re: FIFA will be rebranded as EA Sports FC in 2023

#29
I have no strong feelings about this other that that 'EA Sports FC' is a horrible horrible name.

The only thing I can think of is that they want 'EA Sports' as the main brand opening the way for other sports 'EA Sports Tennis' or whatever. But 'FC' really? What's that?

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