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FIFA will be rebranded as EA Sports FC in 2023

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Re: FIFA will be rebranded as EA Sports FC in 2023

#2
Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th...

Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters.

Sounds like some of the falling out was each side not wanting to cede the rights to capitalise off stuff like NFTs, which is hilarious.

Re: FIFA will be rebranded as EA Sports FC in 2023

#3
It's like if the devil and the antichrist split up. Yeah it's probably a good thing, but it's really hard to be happy about it. Even EA's way of selling it is "don't worry, we'll still charge you yearly for the same features including the money sucking ultimate team."

Re: FIFA will be rebranded as EA Sports FC in 2023

#4

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

I wonder how much is sales of FIFA vs NFL games and their corresponding license fees

Sounds like this could also be a warning shot for NFL or anyone else having funny ideas

Re: FIFA will be rebranded as EA Sports FC in 2023

#8
post #5

Greed indeed! Reading the headline I assumed the FIFA org had sold its naming rights to EA and was busy reprinting stationery and unscrewing the sign on their building! Gran Lardon... https://youtu.be/A0KCbZ7L17I

You touch on a good point - for a sizable proportion of people 'FIFA' means the game instead of, say, 'massively corrupt sports governing body'. This deal was a massive PR win for the organisation over the years as affection for the game rubbed off on them. This is the proverbial own goal.

Re: FIFA will be rebranded as EA Sports FC in 2023

#9

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

I wonder how much is sales of FIFA vs NFL games and their corresponding license fees Sounds like this could also be a warning shot for NFL or anyone else having funny ideas

And bear in mind this deal doesn't even include player and club likeness and naming rights! May have been rhetoric from EA but it really does seem there is some truth to their assertion that FIFA was just 'four letters on front of the box'.

Not sure how the NFL deal works out in that regard, but it does seem a little more tightly coupled : https://www.polygon.com/2020/5/28/21270647/madden-nfl-ea-ren...

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