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FIFA will be rebranded as EA Sports FC in 2023

gamedeveloper.com

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Re: FIFA will be rebranded as EA Sports FC in 2023

#16

Post by Sharlin »

helsinkiandrew wrote: post #7

I read that as the FIFA organisation was changing its name. Amazing that FIFA is now more widely known as the name of the game rather than the body that organises association football.

Nah, just in the context of that website. It’s not BBC or NY Times. Plus it’s properly italicized there. On HN it’s out of context and could use clarification despite HN’s no editing headlines by default policy.

Re: FIFA will be rebranded as EA Sports FC in 2023

#17

Post by oneeyedpigeon »

helsinkiandrew wrote: post #7

I read that as the FIFA organisation was changing its name. Amazing that FIFA is now more widely known as the name of the game rather than the body that organises association football.

In the context of video gaming, which is that site's focus, it definitely is.

Re: FIFA will be rebranded as EA Sports FC in 2023

#20

Post by bonoboTP »

feintruled wrote: post #8
polotics wrote: post #5

Greed indeed! Reading the headline I assumed the FIFA org had sold its naming rights to EA and was busy reprinting stationery and unscrewing the sign on their building! Gran Lardon... https://youtu.be/A0KCbZ7L17I

You touch on a good point - for a sizable proportion of people 'FIFA' means the game instead of, say, 'massively corrupt sports governing body'. This deal was a massive PR win for the organisation over the years as affection for the game rubbed off on them. This is the proverbial own goal.

Yeah, arguably showing the letters FIFA so often while gaming and having fun was actually massive advertisement for FIFA the org. Perhaps the org should have paid for getting all the ad space.
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