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Why is there a TikTok tracking pixel on UberEats what is this crap?

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Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#151

The amount of tracking on this page is astounding. Just from the screenshot, I count 9 trackers: Uber Eats' own analytics sc-static.net (Snapchat? whois doesn't reveal anything.) Google Tag Manager Facebook Connect Yahoo TikTok ispot.tv (Some sort of ad management solution.) Hotjar (Behavioural analytics.) Bing

Yes sc-static.net is snapchat

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#152

Earlier quoted context omitted.

I think you’re giving Meta a break with best intention operation. I really think web tracking is much more nefarious than you are giving credit to.

I really don’t understand the goal with vague statements like this that can’t even provide even the slightest hint of specifics. What specific data? Even a single example would make this anecdote useful.

No post body was provided.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#153
post #20

Earlier quoted context omitted.

No. This needs to be criminalized. Not liking a good or service is one thing. Having things done to you or your information without consent for the purpose of spying on you is stalking with extra steps. Many of these companies still deprive you of your privacy even without using their services by developing shadow profiles on you.

> This needs to be criminalized Literally criminalised? As in you’ll throw people in jail for putting up a pixel? Made illegal, sure.

No, not jail. Make it a capital offence.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#154

Earlier quoted context omitted.

> Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. I really don’t understand the goal with vague statements like this that can’t even provide even the slightest hint of specifics. What specific data? Even a single example would make this anecdote useful. Instead it feels more like a brag. “I know something but I’m not telling” but in this case the comment…

I think you’re giving Meta a break with best intention operation. I really think web tracking is much more nefarious than you are giving credit to.

No one said anything about "best intentions" or "non-nefarious". They said "legal".

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#155
post #13

As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.

> Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. I really don’t understand the goal with vague statements like this that can’t even provide even the slightest hint of specifics. What specific data? Even a single example would make this anecdote useful. Instead it feels more like a brag. “I know something but I’m not telling” but in this case the comment…

The interpretations in 2018 from the Six4Three emails released through efforts by a British MP were the most damning on this point.

Key points: https://twitter.com/YBenkler/status/1070337233159372806?s=20...

Here was one thread of highlights which is still somewhat readable: https://web.archive.org/web/20181206132832/https://twitter.c...

Germany banned their cross-site data sharing/reciprocity, such as from menstrual cycle-tracking apps which had come to light (maybe separately), in 2019: https://twitter.com/YBenkler/status/1093495901342126080?s=20...

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#156
post #134
post #13

As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.

Well I am ready for my hairs to stand up. What did the data faucet contain?

We used to have access to individual demographic data for breaking down your analytics and ad targeting, as well as being able to target users based on their specific email address or phone number. We could also target your friends.

From memory this has now all been rolled up into cohort demographics and 'look-a-like' audiences so you can no longer break your data down by specific users demographic attributes or target ads by say an email list unless they are already your users (and it's used for specific types of ads; retargeting).

From memory some of the more unsettling breakdown/targets were

  - Ethnicity
  - Life events
  - Politics
  - Pages (so other businesses) they had liked

I worked for a pure play furniture retailer you used to be able to do things like buy email lists from price comparators of gas/eletricity/home insurance with additional data like your postcode and then upload it to facebook and specifically target everyone with a FB account under that email/phone number with furniture ads. As the assumption is that if your looking for gas/eletricity/home insurance your likely to be moving home or at least be a person who had some need for furniture.

Now they just use the facebook pixel to put you into look a like audiences because they can see you went to the home insurance website and the real estate website (they all have the pixel installed) and make the same broad assumptions we were previously making but on the cohort and not your specific unique identifier.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#157
post #118
post #83

Earlier quoted context omitted.

Not on the main topic, but is there a way I can get in touch to discuss how you might be able to help us and our Shopify shop?

It's a hard topic. My team mostly does experiments, A/B tests on new merchants to see what nudges leads to better results overall. The reality is we have a lot of ideas and we're trying to get data to figure out those answers. But we don't truly know yet. The hard part (as far as I can tell) is product market fit and finding your customer base. Once that's established, you have some momentum, leading to repeat custom…

Thanks - do you have any brief tips on the best apps for ad delivery or retargeting in Shopify? Any thoughts on the most cost effective ad networks for small shops (FB, Google, Pinterest, other?).

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#159
post #154

Earlier quoted context omitted.

I think you’re giving Meta a break with best intention operation. I really think web tracking is much more nefarious than you are giving credit to.

No one said anything about "best intentions" or "non-nefarious". They said "legal".

Nefarious is defined as wicked or criminal. My usage was specific to the latter definition and not the former. I said nefarious and chose the definition the implies “illegal” but instead of having a conversation on the topic you chose to pick at specific word definitions.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#160

Is it a good time and place to mention Tracker Control ? https://trackercontrol.org/

I don't know why this doesn't get as much love as it deserves. It is a bit of a pain to use, however, using it becomes second nature after a while, just like uMatrix for the browser originally had a learning curve associated with it. Although no longer actively maintained by gorhill -- it is still a staple in my toolbox, as is TrackerControl for Android.
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