I'm no ads expert but my guess would be they run ads on TikTok and have the pixel on UberEats to figure out the conversion rate on those ads.
It’s definitely this - details here: https://www.tiktokforbusinesseurope.com/resources/install-ti...
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I'm no ads expert but my guess would be they run ads on TikTok and have the pixel on UberEats to figure out the conversion rate on those ads.
Pretty sure they were breaking all kinds of PII laws.
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Protip: if user privacy is a concern to you, then not supporting these companies (by handing them your data) is a good place to start.