Earlier quoted context omitted.
Depending on the final cost, and the cost of amenities, SpaceX could probably profitably just launch people on orbital holidays. By some numbers I think you're looking at sort of "trip to Disneyland" pricing in terms of expense. There is currently probably an almost infinite market of sending middle class people into space to experience true microgravity and LEO, and if that's viable then you're already setting up a…
$30,000/person for a vacation is definitely out of budget for the middle class. $30,000 for a family of four is also out of budget. Hell, I'm not even sure Disney is a less than a once-in-a-lifetime (if that) for middle class families.
But I guess 10 thousand people out of the 8 billion that currently inhabit the Earth would be willing to spend 30 thousand bucks to visit the Moon. Getting all of them there and back would actually mean quite a lot of effort.