The worst offenders in recent memory are self driving cars, block chain, VR, and “the metaverse”.
Five Levels of Hype
21–30 of 106 posts
Re: Five Levels of Hype
#22I don't agree with the categorization of “full self-driving” as "LEVEL 2: EXAGGERATED CLAIMS". There is no proof that self driving cars will ever be able to navigate in e.g. European cities with narrow streets and without lines on them. Full driving would mean driving autonomous everywhere and between a highway with visible signs and lines and streets without any markings is a big difference. its more like "LEVEL 3:…
Anyway, this is a fairly low percentage of the total street network. Even in Prague the medieval center is smallish (and many of those streets are off-limits to regular car traffic).
Re: Five Levels of Hype
#23> This categorization is intended to help people better understand which form of hype they‘re confronted with.
> I hope this categorization is helpful for you to understand which form of hype you‘re confronted with.
But to what end? No mention of what you can actually do with this information. I guess it's useful if you want to try to sound like the smartest person in the room when explaining it to average people who only dabble in keeping up with tech trends. They probably won't question you. The fact that the draft image went viral on Twitter is case in point.
I'd even venture to say that this probably deserves a flag.
Re: Five Levels of Hype
#24Why would having a technology as a part of group identity lead to utopian claims? Unless the group/technology feels threatened. Linux is an important part of my identity and I will happily watch how infidels struggle with their malware-ridden proprietary tech, knowing most of them can't be saved anyway.
Now it's deeply in the plateau of productivity.
Re: Five Levels of Hype
#25Re: Five Levels of Hype
#26I'm not sure the ratings of all the examples are quite right; some of them I think might be over or underhyped more than the author proposes. This isn't too big of a deal to me though, as it seems more like misapplication of the scale rather than the scale itself.
The other thing I might suggest is that I'm not sure the 3-4-5 levels are all that distinct, especially 4 and 5.
Most importantly along these lines, my experience is that the "othering" level can happen well within the realm of 3 and 4. so although I agree that the "othering" phenomenon occurs, I don't see it as distinct from 3 and 4, it's just that the magnitude of it increases as you go up in hype. "Othering" seems like another component dimension, along with present vs future focus and empirical basis for claims.
So something like this with levels 3-5 compressed, or maybe just 4-5, makes a lot of sense to me, like it's something you could maybe actually apply in some kind of scientific study.
Re: Five Levels of Hype
#27Kind of similar to this Conspiracy Levels chart that was making the rounds a few months ago[1], including the crucial “departure from reality” tipping point, and the “XYZ as your group identity” level. No doubt promoters of major conspiracies have studied marketing, as they are are adept at generating belief and hype out of nothing. 1: https://m.imgur.com/XY5PAvd
Re: Five Levels of Hype
#28The worst offenders in recent memory are self driving cars, block chain, VR, and “the metaverse”.
NFTs, Theranos, AR, AI/ML, No/Low Code. "No Man's Sky" is also an interesting case study.
Re: Five Levels of Hype
#29The worst offenders in recent memory are self driving cars, block chain, VR, and “the metaverse”.
NFTs, Theranos, AR, AI/ML, No/Low Code. "No Man's Sky" is also an interesting case study.
Re: Five Levels of Hype
#30Why would having a technology as a part of group identity lead to utopian claims? Unless the group/technology feels threatened. Linux is an important part of my identity and I will happily watch how infidels struggle with their malware-ridden proprietary tech, knowing most of them can't be saved anyway.