Five Levels of Hype
johannesklingebiel.de
Five Levels of Hype
1–10 of 106 posts
Re: Five Levels of Hype
#2I prefer Gartner’s Hype Cycle[1] way of displaying this. This post seems pretty inspired by it but the removal of the graph really makes it harder to grok quickly.
Still, the trend seems to be: 1. New technology, over promises 2. Marketing latches onto the overpromise and bolsters it, regardless of lack of research 3. Companies built around the technology fail, until a few find the niche the technology fits into.
Makes you wonder how much money is wasted on just trying to capitalize on new tech. The last company I worked for wasted loads chasing the latest and greatest.
[1]: https://www.gartner.com/en/documents/3887767/understanding-g...
Re: Five Levels of Hype
#3[deleted]
Re: Five Levels of Hype
#4This doesn't just apply to new technology but also social/political/economic ideas too. I would have liked to see levels beyond 5 (i.e. the part where reality catches back up, the hype collapses, the backlash starts, etc)
Re: Five Levels of Hype
#5Nicely observed. This has more to do with how people think than how the world works; which means that no step of the hype train here needs to be connected to reality in any way. The product doesn't have to even exist to benefit from hype; that's how religions and dancing plagues happen.
Re: Five Levels of Hype
#6This doesn't just apply to new technology but also social/political/economic ideas too. I would have liked to see levels beyond 5 (i.e. the part where reality catches back up, the hype collapses, the backlash starts, etc)
Maybe "collapse" isn't itself a "level of hype", but something separate from hype.
But I agree that this applies to things other than technology. Sometimes it seems like most political movements lie somewhere between levels 3 and 5.
Re: Five Levels of Hype
#7Kind of similar to this Conspiracy Levels chart that was making the rounds a few months ago[1], including the crucial “departure from reality” tipping point, and the “XYZ as your group identity” level. No doubt promoters of major conspiracies have studied marketing, as they are are adept at generating belief and hype out of nothing.
Re: Five Levels of Hype
#8The worst offenders in recent memory are self driving cars, block chain, VR, and “the metaverse”.
Re: Five Levels of Hype
#9The worst offenders in recent memory are self driving cars, block chain, VR, and “the metaverse”.
NFTs, Theranos, AR, AI/ML, No/Low Code.
"No Man's Sky" is also an interesting case study.
Re: Five Levels of Hype
#10This chart should be rewritten in Rust.