NFTs are about the token ownership, not the asset, so this archive is rather pointless on its own. But it's a very meta "art" piece as described by the article, especially if it also serves as an NFT asset itself. Will be interesting to see how how far this layer cake will go.
I think it does illustrate that NFT themselves are useless (other than being some sort of performance art). If you legally bought the right to something, what has value is not the NFT, it is the legal contract of the transaction. If you don’t sign a contract, the NFT is just a few bytes stored somewhere that have no consequences. The value is in the legal agreement.
It's like DocuSign + APIs + banking + decentralized security and governance all rolled into one, and I think societal and economic changes will catch up to make this new system of transactions much more valuable.