if you haven't already use Firefox and recognize that this is a fundamental question of freedom and whether you want the internet to be controlled by dystopian corporate advertisement monoliths or institutions that care about your rights. Every time this comes up and 80% of discussions is about whether the tab bar in firefox is flat or three pixels wide instead of five makes me more depressed
I don't really find Google to be that dystopian. Chrome, gmail and google photos and search are all quite nice. Sure I can change if they get annoying.
I still use gmail and youtube.
Search I switched to duckduckgo, no profiled results and the ! bangs is great. The google search popup when using incognito gets real annoying fast too.