This is an interesting article. It also makes me think that this kind of analysis presents a lot of opportunities. Take for example the Chinese beef being labeled as premium New Zealand beef and sold for much higher prices in supermarkets. If shoppers can't tell the difference without this analysis, then it implies that the price differential between these two products is larger than it should be. That specific Chine…
You can't be a retail beef producer in China boldly claiming to produce New Zealand beef. The value-enhancing fraud has to happen a bit higher up the chain.
> If shoppers can't tell the difference without this analysis
Provenance matters even if the difference is undetectable.