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TikTok overtakes YouTube for average watch time in US and UK

bbc.co.uk

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Re: TikTok overtakes YouTube for average watch time in US and UK

#261

Post by SquishyPanda23 »

simiones wrote: post #140
tarkin2 wrote: post #112

Earlier quoted context omitted.

You’ve found those figures from the transparent and independent Russian statistics department giving the figures in roubles?

From Wikipedia[0], quoting the Mueller report: > The Mueller report detailed that the IRA spent $100,000 for over 3,500 Facebook advertisements, which included anti-Clinton and pro-Trump advertisements. [0] https://en.wikipedia.org/wiki/Mueller_report#Social_media_ca...

That is Facebook ad spend, not the total cost of the attack.

It doesn't include other things described in the paragraph that the IRA did, like organizing Trump rallies and running troll farms where they posed as Americans on social media.

It also doesn't cover things like paying for the operation to infiltrate the NRA etc.

And then of course there could be stuff we don't know about

Re: TikTok overtakes YouTube for average watch time in US and UK

#262

Post by booleandilemma »

ng12 wrote: post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

Vine was funny (really funny) but Tiktok shows you what you want to see, and that’s more powerful. It’s very effective and scarily addictive in a way Vine wasn’t.

Re: TikTok overtakes YouTube for average watch time in US and UK

#263

Post by Mehdi2277 »

disgruntledphd2 wrote: post #104
simonh wrote: post #42

Earlier quoted context omitted.

Tiktok is very much a product of the 'free market' segment in China. The government does have a minority ownership stake in it now, but that's very recent and they played no role in it's founding by Zhang Yiming, a programmer and serial app and online service founder.

Yeah, my understanding is that the recommendation engine was already developed for a news app popular in India, and that they grafted this onto Musical.ly (the acquisition which has now become TikTok). Also, they spent many, many millions on ads to get the app everywhere.

Millions? They spent a lot more than 10s of millions on advertising. They spent roughly a billion on advertising and probably are one of the most advertised products ever in spending. https://www.wsj.com/articles/tiktoks-videos-are-goofy-its-st...

Re: TikTok overtakes YouTube for average watch time in US and UK

#264

Post by wutbrodo »

lawtalkinghuman wrote: post #209
wutbrodo wrote: post #130

Earlier quoted context omitted.

You've mixed together two-way (discussion) and one-way (advice) mental health communication. Your point only applies to discussion, and the tiktok example only involves advice. Concretely, what privacy concern do you see in watching a video with mental health tips? Do you think this privacy concern similarly extends to reading a Wikipedia article on (eg) CBT techniques? Or am I misunderstanding, and "Mental health ti…

I'd trust Wikimedia's privacy policy a hell of a lot more than I'd trust TikTok's. Also, the English Wikipedia article on cognitive behavioural therapy cites Cochrane reviews, psych textbooks and a whole volley of journal articles from prestigious journals like the Lancet and the Journal of the American Medical Association etc. describing clinical trial results, plus guidance from the UK's National Institute of Healt…

> I'd trust Wikimedia's privacy policy a hell of a lot more than I'd trust TikTok's

Yes, of course. I wasn't clear, but I was referring to going through a search engine, not going directly to Wikipedia.

> Presumably, the TikTok version makes up for this by having a better dance routine.

I'm afraid you've completely misunderstood what this subthread is about. The _quality_ of medical information and the privacy concerns involved in finding it (whether through Google or via tiktok's algorithm) are completely different topics. To be honest, I can't imagine how anyone could read these comments and come away thinking any comparison was being made (let alone equivalence being drawn) between quality vs privacy concerns.

Re: TikTok overtakes YouTube for average watch time in US and UK

#265

Post by curiousllama »

tarkin2 wrote: post #28

This is a hit for US cultural dominance and influence. Americans and Brits, at least in average watch time, are now consuming media ultimately controlled by the Chinese government. And the previous election was influenced by a foreign government using American social media networks to influence, not to mention influencing the president-elect directly. Either America's own social networks are used against them or soci…

Spotify and Pandora dominated music streaming for years, while based in Europe. Nonetheless, I wouldn’t say they were indicative of a decline in American influence.

Other countries’ companies can succeed whiteout diminishing America. Even China’s.

Re: TikTok overtakes YouTube for average watch time in US and UK

#266

Post by jbluepolarbear »

franciscop wrote: post #222

Note that this is "average time on app", which draws two potential pitfalls: • Youtube is consumed A LOT on the website, including some people using the mobile website (not the app) to keep it playing in the background (duh). This only compares average time on app. • It could also be totally skewed, if let's say 100M people spend 2h/day on average on Youtube, and 1k (a tiny amount) spend 2.5h/day on average on Tiktok…

I refuse to use the YouTube app. The ads have gotten so bad. The website I can use an ad blocker and it’s fine to watch. I try using the app iOS or TVOS and it’s 3 ads to start and an ad every 5 minutes.

Re: TikTok overtakes YouTube for average watch time in US and UK

#267

Post by wutbrodo »

gentleman11 wrote: post #183
wutbrodo wrote: post #154

Earlier quoted context omitted.

That's an extremely expansive definition of "two-way", to the point of meaninglessness. If you were to bite this bullet, you'd also preclude the type of extremely basic work to get informed that any patient should be doing when engaging with the healthcare system (including for physical health). Basic research about your health problems doesn't even preclude putting full faith in your doctor and his recommendations;…

I don’t think you want mental health information going where it could be used against you. Eg, > Cheng believes the website that doxed him by publishing his personal information online was started by pro-Beijing supporters in Hong Kong. > “I feel fear,” he admitted. His family, too, was scared and told him not to walk home alone anymore. But part of Cheng remains defiant as he considers the doxing website a component…

The parent comment clarified in response to my original question that they were referring to "heavy duty" mental health advice, of serious issues.

The premise of my pushing back against privacy concerns was mental health advice of the basic, fundamental kind: mindfulness, productive thought patterns, healthy work habits, sleep hygiene, etc etc etc.

Even taking for granted that tiktok's access to this information is scarier than eg Google's, the signal they can glean from this type of usage is little more than "I get anxious sometimes", not things like "I have bipolar disorder". I don't think it's controversial at all to say that getting advice for serious mental disorders via social network isn't a good idea for multiple reasons (again, this is why I clarified with the OP of the story what sort of mental health advice they were seeking).

To make it clear by analogy: one maintains their physical health through a million 24/7 day-to-day decisions, and nobody would blink twice at getting information about eg yoga or healthy recipes from YouTube or other non-medical sources. OTOH, trying to treat your pneumonia or MS via YouTube or tiktok would be an obvious disaster. Similarly, there are a million and one day-to-day actions one takes to maintain their mental health, eg mindfulness or other basic CBT techniques. Researching these independently is not just harmless, it's what people _should_ be doing, regardless of whether they're also seeking treatment (and the privacy concerns are similarly minimal). Again in stark contrast, serious mental health issues shouldn't be treated via casual research.

Re: TikTok overtakes YouTube for average watch time in US and UK

#268

Post by sumedh »

refenestrator wrote: post #149
ipaddr wrote: post #147

Earlier quoted context omitted.

Both happened. The spearfishing John Podestra gmail hack was separate. The Hilary personal email server used for government business that contained classified information that was illegal was hacked by Russian agents the fbi alledged.

FYI, putting in heavy partisan asides in comments hurts credibility with neutral readers. I think you're confusing the DNC and campaign server hacks with Hillary's personal server she used while at State. No indications her personal server was hacked: https://techcrunch.com/2019/04/18/mueller-clinton-arizona-ha...

Hillary's IT Admin was asking on reddit how to wipe a server of a VIP. With such incompetent admin there is a high probability that the server was hacked.

Re: TikTok overtakes YouTube for average watch time in US and UK

#269

Post by saila »

im-poor wrote: post #221
starik36 wrote: post #220

Earlier quoted context omitted.

I have yet to see a single CCP propaganda video on TikTok. What exactly are you seeing?

CCP propaganda won’t be a red flying with people chanting “China is great!” It will be something like “masks aren’t effective” to increase the impact of COVID on America.

All the videos I see on TikTok regarding COVID are all pro-mask/pro-vax/pro-science. I can see how others will be led down a different path though. Not sure it's intentional so much as showing people what they want to see, and I don't see how it's any different than, say, YouTube where one can also go down a rabbit hole and get stuck there.

Re: TikTok overtakes YouTube for average watch time in US and UK

#270

Post by firecall »

franciscop wrote: post #222

Note that this is "average time on app", which draws two potential pitfalls: • Youtube is consumed A LOT on the website, including some people using the mobile website (not the app) to keep it playing in the background (duh). This only compares average time on app. • It could also be totally skewed, if let's say 100M people spend 2h/day on average on Youtube, and 1k (a tiny amount) spend 2.5h/day on average on Tiktok…

The article also says "Data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high levels of engagement."

Now, I don't know for sure, but I cant imagine that YouTube is integrating App Annie metrics into their YouTube App, right?

It's not like Google dont have their own metrics platform...

And is TikTok really using App Annie?

So where are they getting the data from?

Are they including media streaming devices like ATV, Chromecast, Roku, and so on?

Overall it's a misleading report that misrepresents the attention graph of platform consumption!

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