I'm all for more choice and competition in this industry, and more pressure on manufacturers to reign in consumer-hostile practices. However, I'm not sure that I get this. At the end of the day, we're talking about an MBP-lookalike that runs Windows and has non-soldered RAM. And kinda-sorta gives you an option to run Linux without paying the Windows tax, but only if you're willing to assemble from a kit. That's... no…
When they release an AMD motherboard I'm definitely going to order one.