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The Clickbaitification of Netflix

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Re: The Clickbaitification of Netflix

#141
post #64

Earlier quoted context omitted.

I'm of the opposite opinion. They're executing their vision perfectly. Netflix is very aggressively pursuing the bottom line, and they're not doing it differently from a drug dealer. It's not random that the term "Netflix binge" exists. Netflix interface is designed to shove content at the users' face at all costs, and in a very disrespectful way. Here there are some disgusting dark patterns: - it took them a long ti…

So they are taking steps which are ostensibly geared towards this drug dealer vision. But is it working? I can only look at myself and the people around me. There was a time when we would go on Netflix binges and there probably was something drug-like about it. But now? I go on Netflix, I scroll around for a bit, can't find anything I would like to watch, and I close Netflix again. The only reason I'm still paying fo…

Maybe that's really Netflix's business model these days: nobody watches anything, but it's a hassle to cancel the account, so nobody does it, so lets continue frustration our users, maybe they will stop visiting us completely while never really leaving us. Let's look at the bright side though, we're going to end up with a lot of nice thumbnails.

Re: The Clickbaitification of Netflix

#142
post #103

Earlier quoted context omitted.

Take the Big Lebowski thumbnail on his screenshot. While that scene is in the movie, it’s not at all central to the plot. It’s not that remarkable or even show the main character. There is no shooting. But a man aggressively pointing a gun gets you curious, more than the actual movie poster. It’s clickbait because it is simply picking the image most likely to elicit a reaction - and misrepresenting the nature of the…

Yea so the Lebowski one was the only one I really agree with, and even that's is a stretch. We have to believe that the title is actually mistepresenting the genre... Maybe but it's still liated as a comedy. The other 2 examples did not make any sense to me at all. I guess to summarise what I mean: of course people want to make good covers. It seems these accusations depend on us really assuming a very nefarious inte…

The main point of the article in not about making good covers. It's about using covers that match - sometimes marginally - your interest even if it's not a main part of the movie, misrepresenting the content of the movie to make you click on it. Clickbait.

The Lebowski example was just that: he likes action and Netflix presents to him the "action" thumb for the movie - even if the movie is not exactly John Wick.

Re: The Clickbaitification of Netflix

#143
post #113

Earlier quoted context omitted.

Right - but why would they assume I want to watch the "top" show? I've already paid for it and they benefit by having me browse and allowing myself to find that I like right? And what I like is not necessarily what they think others might me like - what one watches is highly variable (can change day to day, even time of the day) and influenced by so many factors that are personal.

Netflix is now a major player in the entertainment business, and I would guess there is a pay-to-play element behind the scenes as well as ROI on new productions, forcing them to jam these options down our throats. User viewing preferences seem to be a secondary consideration.

> a pay-to-play element

I wonder about that too. Of course, the Netflix in-house productions will be getting extra promotion; but setting those aside, I fail to understand why Netflix promotes (e.g.) romcoms to me; I don't watch romcoms. I've never given Netflix any signal that I favour romcoms.

I can only suppose that some motivation other than giving subscribers what they want must be at the root of it.

Re: The Clickbaitification of Netflix

#144
post #128

Earlier quoted context omitted.

I'm not certain what you mean by human factors, so correct me if I've misinterpreted. If by human factors you mean basic heuristics based on human intuition, that fails too. It might satisfy 50% of viewers but there's too much diversity in taste for this to be a good model. I'm not defending the metric as described, but there's obviously good data driven approaches and bad ones. The trick is to find a solid proxy for…

"Human factors" could include doing something as radical as observing how someone uses your product (no, not with a computer - just watch) and then - and this is the shocking part - speak to them. Ask them why they did that or what they liked and didn't like.

What fantasy world are you living in where you think Netflix and Facebook don't already do this? They constantly run paid interviews with people to source this information.

The issue is many-fold: 1) formalising multiple half hour interviews into something you can A/B test is non-trivial, 2) given the logistics of these interviews the sample you end up with is small and therefore bias.

Re: The Clickbaitification of Netflix

#145
post #64

Earlier quoted context omitted.

So they are taking steps which are ostensibly geared towards this drug dealer vision. But is it working? I can only look at myself and the people around me. There was a time when we would go on Netflix binges and there probably was something drug-like about it. But now? I go on Netflix, I scroll around for a bit, can't find anything I would like to watch, and I close Netflix again. The only reason I'm still paying fo…

Maybe that's really Netflix's business model these days: nobody watches anything, but it's a hassle to cancel the account, so nobody does it, so lets continue frustration our users, maybe they will stop visiting us completely while never really leaving us. Let's look at the bright side though, we're going to end up with a lot of nice thumbnails.

So it's better to have 2 users who pay but don't use the service and kind of hate it than 3 users who like the service and use it a lot?

Re: The Clickbaitification of Netflix

#146

I worked at Facebook for some time, and did a bunch of data work. We had this culture of building something, looking at the results between the experiment groups, and then choosing the statistically more successful one -- i.e. a newsfeed algorithm that had better engagement. This sounds great at first, and certainly is straightforward if you want a promotion. But behind the scenes some of us had this thought that our…

Spotify's UI feels like it has succumbed to this.

Re: The Clickbaitification of Netflix

#147
post #102

This is why I quit my Netflix subscription. The algorithm seems to have picked up the fact that I like watching SciFi and Zombie movies, so my Netflix homepage was this dark place filled with Sci Fi and Zombie movies. One problem with this is that Netflix only has a handful of good SciFi and Zombie movies, and I've seen them all. So the homepage was filled with movies I've seen already, or the dime-a-dozen copycat mo…

Youtube has this same problem very badly. It never suggests me videos that I haven’t already seen.

Re: The Clickbaitification of Netflix

#148
post #64

Earlier quoted context omitted.

So they are taking steps which are ostensibly geared towards this drug dealer vision. But is it working? I can only look at myself and the people around me. There was a time when we would go on Netflix binges and there probably was something drug-like about it. But now? I go on Netflix, I scroll around for a bit, can't find anything I would like to watch, and I close Netflix again. The only reason I'm still paying fo…

Maybe that's really Netflix's business model these days: nobody watches anything, but it's a hassle to cancel the account, so nobody does it, so lets continue frustration our users, maybe they will stop visiting us completely while never really leaving us. Let's look at the bright side though, we're going to end up with a lot of nice thumbnails.

This is essentially the same business model that gyms have.

Re: The Clickbaitification of Netflix

#149
post #102

This is why I quit my Netflix subscription. The algorithm seems to have picked up the fact that I like watching SciFi and Zombie movies, so my Netflix homepage was this dark place filled with Sci Fi and Zombie movies. One problem with this is that Netflix only has a handful of good SciFi and Zombie movies, and I've seen them all. So the homepage was filled with movies I've seen already, or the dime-a-dozen copycat mo…

I've found that when I watch a Youtube video, at least half or more of the recommended videos on the right are videos that I've already seen before, often music. Does anyone know if there is way to turn this off so it can recommend me strictly new videos? It's infuriating.

The best guess for why this is that I've seen online is that it's because they're targeting younger age brackets more aggressively and kids love to rewatch the same things over and over.

Re: The Clickbaitification of Netflix

#150
post #102

This is why I quit my Netflix subscription. The algorithm seems to have picked up the fact that I like watching SciFi and Zombie movies, so my Netflix homepage was this dark place filled with Sci Fi and Zombie movies. One problem with this is that Netflix only has a handful of good SciFi and Zombie movies, and I've seen them all. So the homepage was filled with movies I've seen already, or the dime-a-dozen copycat mo…

My old boss had multiple profiles sort of curated around topics said that it was a bit of hassle to set up but worked really well for him.
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