This entire project has been a public relations catastrophe not only for Apple, but also for the NCMEC.
Almost no one held the National Center for Missing & Exploited Children in low regard prior to last week. Why would we? It's one of the best, most noble causes that have ever existed.
Then, Marita Rodriguez, an executive director at NCMEC, reassured employees in an internal memo that was unfortunately leaked:[1]
"I know it’s been a long day and that many of you probably haven’t slept in 24 hours. We know that the days to come will be filled with the screeching voices of the minority.
Our voices will be louder."
The "screeching voices of the minority" phrase got picked up and (perhaps unfairly) has become a kind of rallying cry, exposing the arrogance of the NCMEC.
I say "unfairly" because I do believe that their hearts were in the right place with this initiative, although they are desperately naive when it comes to the principles of privacy. "Let's save the children - how can we stop this toxicity of child porn - let's set something up with the cloud providers!"
But the damage has been done. Now the only tenable outcome is for Apple to simply cancel the project.
I, for one, was looking forward to upgrading from an Android to an iPhone 12 Pro Max later this year. That plan is now on hold! I doubt it will affect their sales too badly, at least at first. Maybe it will after the Chinese government starts using the back door to round up dissidents, or some Middle Eastern governments use it to crack down on homosexuality, or... the mind boggles.
[1] https://www.howtogeek.com/746588/apple-discusses-screeching-...