I think, at it's core and what drives most people to work there, is Apple is fundamentally about improving humanity's experience through computing.
I don't mean that as a buzzword soup either. They're the most valuable company in the world for a reason. It also means they're the spotlight for all the moral dilemmas we face as a global society more deeply integrating computing into our daily lives. So I have to disagree.
Apple is trying to take a stand saying, "We will be proactive about policing the one activity that nearly everyone considers morally reprehensible," and tacitly they're saying in that, "This is more important than our whole mission to bring privacy back to computing users."
Because what they're building completely invalidates that. They're effectively saying that -- as of August 5, 2021 -- Apple is privacy-hostile.
Then to connect that back to their true mission, or what anyone working for the most powerful computing company in the world ought to consider their true mission: they're about improving the human condition through computing. Working for Apple now signals that you believe humans are better off without privacy.
Buying from Apple now signals that you believe humans are better off without privacy. Apple is privacy-hostile.
It doesn't have to stay that way. There can still be some pride in making short the number of days from August 5, 2021 to the day that Apple makes a stand for the liberty of all humans to feel secure in their ability to use computers in all forms without an ever-watchful million unknown eyes over their shoulder.