Earlier quoted context omitted.
We shouldn’t just look at power users. Google and Microsoft, for example, constantly advertise to use their browser when you visit their properties. I imagine this has an impact.
But if Firefox was genuinely better it could win via word of mouth; whether it’s power users recommending it or people having it on their work computers (because their IT mandates it) and wanting the same great browser at home. The problem is that Firefox is basically a Chrome clone at this point, all the way down to the privacy-invading features such as telemetry, so using it nowadays is more down to ideology than a…
Google is siphoning nearly all talent by paying them insanely huge amounts of money. Web is part of Google's core business and they will pour every little penny into it if it means they can be one step ahead and force others to follow them. How can Mozilla, a non-profit, compete with that? Even freaking Microsoft gave up!
I'm insanely impressed with Mozilla that they can still keep up that well.