Articles like this misunderstand both innovation and capitalism. Progress isn't typically made by some unusually smart person or enterprise gazing into the future and creating the perfect thing. It happens by lots of individuals and companies making bets and guesses, most of which are wrong, but some turn out the be right. That way the overall system can be brilliant regardless of whether or not the individual actors…
Hydrogen for cars was an obvious boondoggle for a decade or more. There's making guesses and then there's ignoring obvious trends. Toyota did the latter. Edit: And to prove that I thought it was obvious a decade ago, here's my opinion from a decade ago: https://news.ycombinator.com/item?id=3070004
Politically the powers were pushing hydrogen not long ago and nobody should be surprised if they do again.