In my humble opinion, geographic indicators are a problem when they create a requirement most consumers aren’t aware of. Plenty of people have no idea champagne must be made in a region of France. If they’re not aware of the requirement, it’s certainly not misleading to remove it. In trademark law, you have to prove that a trademark violation creates confusion. Are there any studies on how many consumers expect champ…
It's misleading to the people that are aware. The law in this country is that you can't call it champagne if it's not from champagne. Anyone that drinks champagne knows this. Same for Melton Mowbray Pork Pies; if they're not from that region, or not made in the right way, you're breaking the law if you call them Melton Mowbray. I really can't see why it isn't bad and misleading, to use a designation of origin on a la…
If consumer research shows that most consumers are aware Champagne always comes from Champagne, and they consider sparkling white wine from Portugal to be “not Champagne” - then keep the restrictions.
In the other hand if most consumers aren’t aware of the distinction, or don’t care, then it’s simply protectionism.
This could create different rules in different places, but that’s just because different consumers require different protections.
But the EU doesn’t seem to care about whether consumer confusion is actually happening.
That’s ironic, as the EU prides itself on serving consumers via regulations.
The lack of consumer research and consumer advocacy is very “un-EU.”
Edit: Champagne might not be the best example, because geography does matter. Different soil produces different grapes.
Edit 2: What is misleading about including the place of production in the phrase “Made in Champagne, France”. “Acme Fine China, made in the USA” makes sense.