Earlier quoted context omitted.
I don't see any uneven playing field when it comes to grocery stores. The national brands and store brands are always next to each other on the same shelf. So there isn't any problem that needs solving. Also brands already pay for promotional positioning (like the ends of aisles), and when the store puts its own brands in those spots it loses out on those payments, and so is effectively paying equally. So the field d…
The brand names pay for their spot, so its moot. There is no meritocracy in grocery store product placement. For the most part the grocery store doesn't have a formula to decide where to put most things based on sales data. If you sell a cereal or soda or fancy mustard and you want premium shelf height, just pay extra for it. The store basically rents the shelf space out.
This happened to my father in the 1980s when he owned a distributorship for a regional potato chip company here in the Midwest United States.