Earlier quoted context omitted.
Except it's actually not that easy. Most of the web uses google analytics, so its unavoidable when you visit a website. Most of the web's emails are routed through google; I remember reading a post about a guy who set up his own SMTP server and everything, but then realised that everyone he was contacting was using gmail anyway (can't find the post). Every time you see an add that's served by google, that means that…
"Most of the web uses google analytics, so its unavoidable when you visit a website." I actually mentioned that. Just shim GA connections; this happens with most ad-blocking software, and I believe happens in Firefox's "strict" mode by default. It's really trivial. "Most of the web's emails are routed through google; I remember reading a post about a guy who set up his own SMTP server and everything, but then realise…
There is no good competitor to YouTube - there are a lot of bad ones yes, but no good one. I'd argue this is objective fact.
I use fastmail and my own domain, but most people use gmail - I don't think that's that big of a deal though.
It's odd they'd target Google in the OP - telecom providers like Comcast and Spectrum are much worse in how they treat their customers and in those cases there really isn't another option most of the time.