Earlier quoted context omitted.
which is great. Few companies have done more for the wallet of ordinary people than IKEA.
After my last trip to IKEA I got a different impression. I get a feeling they are starting to cash in on their brand, you can get furniture with better price/quality ratio elswhere.
Steve Jobs is dead. Apple is returning to the mean.
Bezos is out. Amazon is returning to the mean.
Google founders are out at Google. Google is returning to the mean.