In case people are missing the broader point of the article, beyond the horrifying incident at the beginning: "The whole idea behind Protect is that you could convince people to pay for the product once you’ve gotten them to the highest point of anxiety you can possibly get them to," one former employee said, referring to Citizen's subscription service. "Citizen can’t make money unless it makes its users believe ther…
As an observer from the other side of the pond, I do feel that there's lots of companies built on unsubstantiated fear in the US. Times change and so do the threats, but in a nutshell: •Nuclear bunkers to keep your family safe. •Big guns because they will come for you. •All sorts of tracking devices for kids. •Surveillance systems for homes So the latest seems to be a modern day witch-hunting for masses.
- I've already mentioned parents upthread. You can sell them any kind of crap if you even hint at some obscure danger to health or life of a newborn. Half of the market of products for parents/small children is based on that. The other half runs on a combination of FOMO, fear of being a bad parent (or being seen as one), and fear of your kid falling behind someone else's kid.
- Wedding market runs on insecurity. If you don't buy this or rent that, your wedding will not be perfect. It's once-in-a-lifetime thing, you can't settle for anything less than ideal. Don't mind the loan you'll have to take, paying back which will define the first few years of your marriage.
- Fear of cancer and cardiovascular diseases is what makes people shut down critical thinking and buy all kinds of bullshit. Organic food and fitness businesses are based mostly on that.
I could go on.