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Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

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Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#41

Post by ForHackernews »

the_snooze wrote: post #24
Dma54rhs wrote: post #19

Earlier quoted context omitted.

There's no harm in filming your daughter changing clothes at these booths we installed all over the beaches. We are keen at protecting her data and making sure her face stays blurred. If we'd stop the costs of going to beach would go up tremendously, so that's out the question.

You're probably joking, but the TSA has made that exact argument for their full-body scanners. >"The (body image scanning) technology is sent to the airports without the ability to save, transmit or print the images," said Greg Soule, TSA spokesman, in an interview with CBSNews.com. "At airports, the images are examined by a security officer in a remote location, and, once the image is cleared, they're deleted." http…

I mean, at least the putative negative consequences they're trying to avoid are exploded jetliners and hundreds of deaths, not "advertising would be somewhat less effective and profitable" (similar to all advertising before about 2002).

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#42

Post by ArkanExplorer »

What exactly is the benefit to the average user of not having apps track them?

Most people seem to welcome more relevant advertisments, and a significant number of people in my social circle - even in Ukraine - like to purchase products directly from Instagram advertisments.

If you can't make money from advertising, and paid apps have an enormous 15-30% commission, how exactly does anyone except Apple make money from mobile apps?

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#43

Post by pja »

the_snooze wrote: post #12

>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend. Adtech is basically highly-paid people sniffing your underwear trying to figure out what you had for breakfast. And they get all indignant when you say "hey cut it out, that's kind of weird."

Recently, a website I had only visited once somehow cross-referenced the cookies available through my browser to work out my email address & directly emailed me to invite me to sign up for their services.

This has to be a GDPR violation, I certainly didn’t give consent for them to email me, but people are still doing this kind of thing apparently.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#44

Post by paulcole »

the_snooze wrote: post #12

>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend. Adtech is basically highly-paid people sniffing your underwear trying to figure out what you had for breakfast. And they get all indignant when you say "hey cut it out, that's kind of weird."

Rivaled only by the indignity of those proudly and unironically proclaiming, “I own the result of my HTTP request and consider blocking ads and still taking advantage of not paying for content my god-given right.”

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#45

Post by the_snooze »

ArkanExplorer wrote: post #42

What exactly is the benefit to the average user of not having apps track them? Most people seem to welcome more relevant advertisments, and a significant number of people in my social circle - even in Ukraine - like to purchase products directly from Instagram advertisments. If you can't make money from advertising, and paid apps have an enormous 15-30% commission, how exactly does anyone except Apple make money from…

I think you're framing it the wrong way. You should be asking: What's the benefit to the user (and advertisers too!) of all this tracking and data collection?

Adtech often touts "relevant ads." But I think that's a red herring. I'm a fan of The Simpsons. That doesn't mean I want ads for Simpsons stuff following me from site to site. I'd probably get annoyed if I get Simpsons ads on a serious financial website. What's more important is that the ads are relevant to the context of the site they're displayed in. And that requires no tracking or personalization. It does, however, require human understanding and communication skills, not tech or data. People like ads if they're well-crafted and convey a compelling message in context.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#46

Post by segmondy »

pja wrote: post #43
the_snooze wrote: post #12

>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend. Adtech is basically highly-paid people sniffing your underwear trying to figure out what you had for breakfast. And they get all indignant when you say "hey cut it out, that's kind of weird."

Recently, a website I had only visited once somehow cross-referenced the cookies available through my browser to work out my email address & directly emailed me to invite me to sign up for their services. This has to be a GDPR violation, I certainly didn’t give consent for them to email me, but people are still doing this kind of thing apparently.

For years I had a professional email and a non-pro email address that I kept separated. Personal email for job applications/linkedin/bills etc, non-pro for regular surfing. It's worked great until last year. I think it's Google cuz I login from the same browser/device, but they eventually linked it and I'm now being contacted by recruiters via my non-pro email which pretty much unmasks me and my social media accounts. To really have any kind of anonymity today, you pretty much have to hide as if a nation-state actor is after you.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#47

Post by varispeed »

hluska wrote: post #31
minikites wrote: post #11

Earlier quoted context omitted.

That sounds like government interfering with the free market, which is completely unacceptable under any circumstance for ~50% of the population.

Taking control of my own data and only giving it/selling it when I choose is perfectly free market.

Exactly - currently if you want to use Facebook (because your whole family and friends are on it) you have to give up your personal data and there is no other way for you to pay for the service. There should also be an option to pay with other means than personal data.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#48

Post by criddell »

ArkanExplorer wrote: post #42

What exactly is the benefit to the average user of not having apps track them? Most people seem to welcome more relevant advertisments, and a significant number of people in my social circle - even in Ukraine - like to purchase products directly from Instagram advertisments. If you can't make money from advertising, and paid apps have an enormous 15-30% commission, how exactly does anyone except Apple make money from…

Would you put up with somebody following you around all day, noting the things you do and places you go in order to serve you more relevant ads?

> If you can't make money from advertising

You charge for the app. If the value your users put on your app is $0, then shut it down and try again. It's like any other business.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#49

Post by bredren »

meowster wrote: post #40
excalibur wrote: post #25

Around 90% of users will never change a default setting unless it's directly interfering what they're trying to do.

My observation is 95% of people will never change a default setting even if it's directly interfering with what they're trying to do. I'm not sure why. Either maybe they don't know that there's a way to change settings, or maybe they're too afraid they'll break something, I don't know. I try to show people where settings are in different apps and opperating systems and encourage them to explore the options, but it se…

Changing settings was a good way to break your computer not long ago.

There’s probably some ptsd from seeing a geek squad van pulling up out front for a lot of households.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#50

Post by blueline »

ForHackernews wrote: post #41
the_snooze wrote: post #24

Earlier quoted context omitted.

You're probably joking, but the TSA has made that exact argument for their full-body scanners. >"The (body image scanning) technology is sent to the airports without the ability to save, transmit or print the images," said Greg Soule, TSA spokesman, in an interview with CBSNews.com. "At airports, the images are examined by a security officer in a remote location, and, once the image is cleared, they're deleted." http…

I mean, at least the putative negative consequences they're trying to avoid are exploded jetliners and hundreds of deaths, not "advertising would be somewhat less effective and profitable" (similar to all advertising before about 2002).

it's very charitable for you to accept at face value that that's what the TSA security theater is for
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