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Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

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Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#31

It's great that Apple does this, but I think this should be mandated by law that tracking should be opt-in and for adult users only. I think people who decide to be tracked should also be compensated for their data.

That sounds like government interfering with the free market, which is completely unacceptable under any circumstance for ~50% of the population.

Taking control of my own data and only giving it/selling it when I choose is perfectly free market.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#32
post #17

Earlier quoted context omitted.

That sounds like government interfering with the free market, which is completely unacceptable under any circumstance for ~50% of the population.

Nah, everyone would get behind this if we actually had politicians brave enough to lead the charge. No one wants Faceflixzon to dig their hooks into your kid's life.

Tech company regulation is popular with politicians on both sides of the aisle (with different motivations from each side), so there has to be more to it than this. I think at least some of it is because the politicians are afraid of their constituents (my parent 50% comment) and donors (affects both sides of the aisle).

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#33
Another thing to keep in mind is how often these will be seen. Right now ~10K apps ask (or, try to ask).

So the odds of seeing the prompt in the wild aren’t too high unless you’re a Facebook user.

But as more apps show the prompt and it’ll become very common all you need is to agree once and you’ll then be more likely to opt in more than opt out, in my opinion.

I expect that 10k to 10x before the end of the year. Even then, 100k apps out of ~2M isn’t all that many, so it might take a long time for advertisers to regain the kind of access they had pre ATT.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#34

It's great that Apple does this, but I think this should be mandated by law that tracking should be opt-in and for adult users only. I think people who decide to be tracked should also be compensated for their data.

That sounds like government interfering with the free market, which is completely unacceptable under any circumstance for ~50% of the population.

That'd be a pretty rare position even amongst the most conservative economists, since markets are generally acknowledged to have 1. failure modes, like monopoly, and 2. externalities, which the economic actor should get forced to internalize.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#35

Earlier quoted context omitted.

That sounds like government interfering with the free market, which is completely unacceptable under any circumstance for ~50% of the population.

That'd be a pretty rare position even amongst the most conservative economists, since markets are generally acknowledged to have 1. failure modes, like monopoly, and 2. externalities, which the economic actor should get forced to internalize.

It's how the US government operates, so it can't be that rare. Looking at the past 40 years, the answer to those "failure modes" is nearly always "less regulation". Economic actors are almost never forced to be responsible for their externalities. It's un-American to regulate any market: "Government is not the solution to any problem. Government is the problem."

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#36

Does this affect Apple's ability to track its users?

Not really. But Apple doesn’t use its data to sell you ads.

Wait! They actually do. Apple allows targeting ads in the App Store by things that require data collection.

So, a better answer might be “not right now” because no one is forcing it to play by its own rules.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#39

>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend. Adtech is basically highly-paid people sniffing your underwear trying to figure out what you had for breakfast. And they get all indignant when you say "hey cut it out, that's kind of weird."

There's no harm in filming your daughter changing clothes at these booths we installed all over the beaches. We are keen at protecting her data and making sure her face stays blurred. If we'd stop the costs of going to beach would go up tremendously, so that's out the question.

Plus, we’re able to help these ladies by recommending beachwear that is aligned with their sensibilities… it’s really a win-win for all parties.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#40

Around 90% of users will never change a default setting unless it's directly interfering what they're trying to do.

My observation is 95% of people will never change a default setting even if it's directly interfering with what they're trying to do.

I'm not sure why. Either maybe they don't know that there's a way to change settings, or maybe they're too afraid they'll break something, I don't know.

I try to show people where settings are in different apps and opperating systems and encourage them to explore the options, but it seems like they never do.

I think most people are just conditioned to live with the way things are. Some people will try to search for a solution online, but that's an extreme minority in my opinion. It seems like most people will suffer silently, and some others might complain, but they still won't do anything to fix it - just complain.

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