Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#1

Post by Tomte » Fri, May 07, 2021, 12:33 PM UTC

Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
macrumors.com

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#2

Post by xvilo » Fri, May 07, 2021, 12:48 PM UTC

Isn't the default for "Allow Apps to Request to Track" disabled? So that would keep this number very low

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#3

Post by Tomte » Fri, May 07, 2021, 12:51 PM UTC

xvilo wrote: post #2

Isn't the default for "Allow Apps to Request to Track" disabled? So that would keep this number very low

That's why "leave disabled".

But Facebook and other popular apps are nagging you to switch it on, so it's still an interesting statistic.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#4

Post by dan1234 » Fri, May 07, 2021, 12:54 PM UTC

Tomte wrote: post #3

xvilo wrote: post #2

Isn't the default for "Allow Apps to Request to Track" disabled? So that would keep this number very low

That's why "leave disabled". But Facebook and other popular apps are nagging you to switch it on, so it's still an interesting statistic.

I did switch it on, but only because I was interested to see which apps would try to request the permission.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#5

Post by ErikVandeWater » Fri, May 07, 2021, 12:58 PM UTC

Does this affect Apple's ability to track its users?

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#6

Post by varispeed » Fri, May 07, 2021, 12:58 PM UTC

It's great that Apple does this, but I think this should be mandated by law that tracking should be opt-in and for adult users only. I think people who decide to be tracked should also be compensated for their data.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#7

Post by 1_person » Fri, May 07, 2021, 12:59 PM UTC

Cue HN adtech cheerleading squad shitposting the taint off their soul in 3, 2, 1...

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#8

Post by valparaiso » Fri, May 07, 2021, 1:04 PM UTC

ErikVandeWater wrote: post #5

Does this affect Apple's ability to track its users?

For selling your data to third-parties? No.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#9

Post by blakesterz » Fri, May 07, 2021, 1:05 PM UTC

I'm very curious how this works, so this is from a report [0] from Flurry Analytics, "owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across 2 billion mobile devices per month"

How is Flurry Analytics measuring app tracking on iOS devices? Are they just reporting how much they themselves are being disabled?

[0] https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restric...

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#10

Post by happytoexplain » Fri, May 07, 2021, 1:05 PM UTC

Tomte wrote: post #3

xvilo wrote: post #2

Isn't the default for "Allow Apps to Request to Track" disabled? So that would keep this number very low

That's why "leave disabled". But Facebook and other popular apps are nagging you to switch it on, so it's still an interesting statistic.

The switch allows the app merely to request tracking, so I'm surprised requesting that the user enable the switch doesn't violate the App Store guidelines (or maybe it does).