Earlier quoted context omitted.
> What’s variable are services that an app may take advantage of, such as push notifications, geolocation queries, iCloud access, and App Store approvals. Cool, so let competition roll out implementations of these services, and developers can decide on their own if its worth using Apple's services or their competitors. Consumers will be able to reap the benefits of increased competition, as the free market delivers t…
Why would Apple agree to this? Is it not morally important that they consent?
Because they're looking down the barrel of antitrust suits.
> Is it not morally important that they consent?
Is it morally important that they consent to following the law? No, it isn't. Antitrust laws are very clear, and if a company violates them, then they'll face penalties and prosecution.