61–70 of 216 posts
Does FLoC include anti-tamper features or could one of Chrome's competitors "support" FLoC by populating the FLoC user profile with fabricated user data?
> Whether the browser sends a real FLoC or a random one is user controllable
Well then, why do we keep looking for technical solutions to non-technical problems.
Please make the GDPR part of US law and we can move on. :)
Earlier quoted context omitted.
That depends on what you are doing. If you are doing ecommerce, you need shipping address. GDPR does add work in this case.
Is not using the shipping address for any other reason than shipping an order really that much more effort? Sure, protecting that information is more effort, but you should be doing that already, right? not just from a GDPR perspective but a business perspective too - if a competitor can get a list of all your clients and send them brochures with 10% discount on your prices, you'll close down pretty quick.
The DOJ needs to strip Google's ability to run the world's most popular browser away from it. This is far more blatant than Microsoft antitrust with Internet Explorer. Google is literally shaping the entire internet into their ad funnel. Google cannot be allowed to run Chrome.
So if you create something interesting enough, the government shouldn't let you keep it? What kind of incentive is that to create interesting things?
I don't see how the entire FLoC concept can succeed. There is zero incentive for Chromium forks, let alone any other browser vendor, to implement/leave-in this technology. For other browser vendors, it is zero-effort to not support it. For Chromium forks, implementing it is zero effort but also comes with the same negative gain it would have for other vendors (that end-users are blind to). Unless you consider "more r…
It probably doesn't need to. What is important is that Google can show authorities that they tried to track less, honest guv! It's the market that won't let us!
Earlier quoted context omitted.
Is FLoC built in a way where you couldn't just feed websites fake data?
You definitely could. Though apparently in incognito mode it's recommended that browsers just throw an exception rather than provide fake data: https://github.com/WICG/floc/blob/dcd4c042fa6a81b048e04a78b1...
I’m sure there has to be a better way to introduce the audience to FLoC. I’m over five paragraphs in and the article hasn’t properly articulated what is FLoC and _why_ it is bad. Just that it is bad.
I’m sure there has to be a better way to introduce the audience to FLoC. I’m over five paragraphs in and the article hasn’t properly articulated what is FLoC and _why_ it is bad. Just that it is bad.
The EFF article helped me: https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-...