So what would be the new address? Does it mean giving up "1 Infinite Loop"? Any guesses at a replacement?
Steve Jobs Presents His Ideas For A New Apple Campus
211–220 of 221 posts
Re: Steve Jobs Presents His Ideas For A New Apple Campus
#212Earlier quoted context omitted.
He did point out a couple of times that they're the largest tax payer in Cupertino and while they wanted to stay, they've go a couple of miles up the road to the next city if they needed to. Also note the councillors asked when they'd be breaking ground so they could start taxing them on it. Apple wouldn't have to look hard to get big incentives to hop over the city boundary, and they'll keep reminding the council th…
Possibly so. I should add that I'm not saying Cupertino should prevent Apple from building. I lived in Menlo Park for a year before moving to SF, and was struck by how anti-development the Menlo Park and Palo Alto governments (and ordinary citizens) were. Perhaps Cupertino is different. And, this proposal is pretty damn cool. Underground parking? That's fabulous.
An update from overnight:
The City of Cupertino has responded to Apple's stunning new campus proposal. In the statement, Cupertino Mayor Gilbert Wong states "there is no chance we are saying no" to the new Apple campus. Apple proposal will still have to go through an environmental and a public hearing, but Wong says they are willing to bring on more staff to accommodate the process.
http://www.macrumors.com/2011/06/09/cupertino-certain-to-app...
Re: Steve Jobs Presents His Ideas For A New Apple Campus
#213Earlier quoted context omitted.
I'm pretty sure any business offering to expand facilities, add thousands of jobs, and increase tax base by a lot while staying inside city limits would have the same kind of rapt attention.
Yup, most cities have people on staff that simply beg companies to move to their area. I'd be shock if Cupertino wasn't giving a few carrots to Apple..
Beg? Most {cities, counties, states} throw the bank at companies to get them to move a couple miles.
Read the "economic development" stories on this blog (http://globalmidwest.typepad.com/global-midwest/) if you're ever in the mood to throw up in your mouth.
Re: Steve Jobs Presents His Ideas For A New Apple Campus
#214I work in a small office park located quite similarly on a grassy field locked entirely by some freeways and other large roads, though the buildings here are cheap and ugly, but even if they weren't, it'd still totally suck. It's isolated, not a part of the city, essentially, it's just a large parking lot (most of which is below the ground, but that doesn't really change anything). It's quite disappointing. Maybe it'…
Isolation and centralization is useful for the corporation; they have more control over physical security, can manage it so employees tend to interact only with other employees, and it costs a lot less to have space for 12,000 employees off the interstate than to have them downtown (if Silicon Valley towns even have "downtowns;" I know far-flung Miami exurbs usually don't.)
I just think it's interesting that this building is the 180 degree total opposite of what Jobs built at Pixar HQ.
Re: Steve Jobs Presents His Ideas For A New Apple Campus
#215Earlier quoted context omitted.
I worked at a place in Santa Monica called the Water Garden and it did seem isolated. And seeing cities like NYC and Taipei and even downtown Ann Arbor, I realize the benefits of new urbanism. However, I wonder if there is a new model emerging here in next generation corporate work centers. Buildings will get so large that they are act as their own cities, creating space that can be returned to ecological use. Such b…
Naughty Dog?
The video game studio "Naughty Dog" has office there.
Re: Steve Jobs Presents His Ideas For A New Apple Campus
#216Re: Steve Jobs Presents His Ideas For A New Apple Campus
#217Earlier quoted context omitted.
Apple should just make an underground Cupertino downtown at that site.
As a former Apple employee I cannot disagree more. Everyone at the mothership needs more sunlight, not less. I can't even remember how many days I got to work when the sun was coming up and left as it was setting, or after it set. It was like a perpetual winter.
Well, that's probably why this building is made with glass all over. Sunlight for everyone.
Re: Steve Jobs Presents His Ideas For A New Apple Campus
#218Earlier quoted context omitted.
Palo Alto and Mountain View have real places; the rest is pretty much all miserable sprawl. I miss working in downtown Palo Alto.
San Mateo and Burlingame aren't too bad, and San Carlos has a surprisingly good downtown.
Oh, I wasn't thinking of places that far north as part of Silicon Valley. Didn't mean to exclude them.
Re: Steve Jobs Presents His Ideas For A New Apple Campus
#219Re: Steve Jobs Presents His Ideas For A New Apple Campus
#220I'm surprised it's only 4 stories. I would of added 3 more stories and added capacity for several more thousand employees. I can easily see them out growing the space very quickly in the next 20 years and possibly building two other circles in the empty spaces beside the circle.
Didn't he explicitly say it was an aesthetic decision? He wants it "human scale" or something like that.
Well it's either that, and having a high likelihood of spreading the company around 30 crappy buildings all around Cupertino again, or using the large fields as building spaces for new circles.