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Steve Jobs Presents His Ideas For A New Apple Campus

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Re: Steve Jobs Presents His Ideas For A New Apple Campus

#201
post #104
post #84

Earlier quoted context omitted.

One thing I cringed at in Jobs' presentation was framing the 4-story high design as "human scale". The Empire State Building is also human scale.

It means that the building doesn't overwhelm you. Like the buildings in Paris for example.

I assume you exclude the buildings at La Défense?

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#202
post #171

Earlier quoted context omitted.

Cupertino "downtown" is a joke (I used to work there)... it's basically the intersection of two large streets (Stevens Creek at De Anza). Likewise Sunnyvale and Santa Clara are quite anemic, but Los Gatos, Saratoga and even Los Altos aren't bad. MV and PA are great places to dine. Cupertino is the only town I've worked in that never had a downtown.

Apple should just make an underground Cupertino downtown at that site.

As a former Apple employee I cannot disagree more. Everyone at the mothership needs more sunlight, not less.

I can't even remember how many days I got to work when the sun was coming up and left as it was setting, or after it set. It was like a perpetual winter.

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#203
post #45

I don't know, I worked in a campus with a huge courtyard in the middle, though smaller than this, and it was mostly wasted unused space. I think it actually makes different parts of the company feel more isolated from each other because the other side of the building is so far way, the middle almost feels like an intimidating wilderness that you stay away from. If instead you have multiple smaller buildings connected…

I've worked as a contractor at apple and that interior courtyard can't be reached without having a working badge. Outsiders have to get a temp badge and be escorted. When you're inside, everyone you encounter will be an Apple employee or contractor and not random people off the street. Which could be a problem for Apple, because there are tons of tourists that come by to have their picture taken. You really don't wan…

The only location on the main campus that I think the general public is allowed into without a badge is the company store at IL1, although if you go inside you quickly realize that there is no way into the rest of the IL complex from there. Gives you an interesting perspective on the mentality of how Apple wants to interact with the public.

I, too, worked as a contractor at Apple for a while and it was a little depressing how few people actually used the interior courtyard. Occasionally I would have my coffee out there to enjoy the sunshine, take some notes and people watch, but mostly it was an empty space that collected dead leaves and dust. My impression of the cafes in every building is that they were slightly subsidized to encourage employees to take their coffee break without leaving (which has the added benefit of avoiding potential leaks). Every aspect of life at Apple is highly controlled (to a degree, some areas less than others), so it isn't surprising that this extends to the cafeterias, stores, cafes, parking and even the printers.

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#204

Earlier quoted context omitted.

It sounds like you're treating an Apple building downtown differently than any other skyscraper. It's still just a big tower filled with people. Are you saying that SF is literally bursting at the seams and that it can't support another big office tower? What about the giant Transbay development plan? If you're going to stuff 12,000+ people anywhere, it's better to do it in an already dense area to take advantage of…

Yes. That is what I am saying. That even if Apple could make the building itself as green as conceivably possible, simply moving 12,000 people's workplaces to the city of San Francisco would create additional problems and be a net negative. If you want to call that "bursting at the seams" that's fine, but Apple isn't in a position to reengineer the whole dysfunctional city of San Francisco.

> Apple isn't in a position to reengineer the whole dysfunctional city of San Francisco.

I'm imagining what San Francisco reengineered by Apple would be like. Somewhere on the same continuum as Disneyworld and the Las Vegas strip, but with rounded edges, lots of greenery and a social order similar to Singapore.

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#206
post #171
post #124

Earlier quoted context omitted.

Palo Alto and Mountain View have real places; the rest is pretty much all miserable sprawl. I miss working in downtown Palo Alto.

Cupertino "downtown" is a joke (I used to work there)... it's basically the intersection of two large streets (Stevens Creek at De Anza). Likewise Sunnyvale and Santa Clara are quite anemic, but Los Gatos, Saratoga and even Los Altos aren't bad. MV and PA are great places to dine. Cupertino is the only town I've worked in that never had a downtown.

Santa Clara has a downtown?

Sunnyvale didn't really until they started building a clone of Santana Row that went belly up with the housing crash. Well I guess Historic Murphy Avenue sort of counted.

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#207
post #49

I work in a small office park located quite similarly on a grassy field locked entirely by some freeways and other large roads, though the buildings here are cheap and ugly, but even if they weren't, it'd still totally suck. It's isolated, not a part of the city, essentially, it's just a large parking lot (most of which is below the ground, but that doesn't really change anything). It's quite disappointing. Maybe it'…

large parts of the us are still quite spoilt in terms of available land resources. in order to preserve the beautiful landscape of california it would be more reasonable to build more densly populated office areas. apple is just doing that, by increasing employee numbers to 12000 (or close to that). yet it´s a far cry compared to the density we deal with in the greater zurich area, let alone some asian cities.

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#208
post #111
post #67

Earlier quoted context omitted.

Has Apple found a way to make the sun shine from the North? Otherwise I think there will be rooms that are better than others in the round spaceship, too.

On the other hand: no privileged corner offices.

No, but the building's thick enough that there will be three types of offices: outside, inside and no-windows-at-all.

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#209

This isn't impressive to me. What would be impressive would be building a skyscraper in downtown SF. Being environmentally friendly isn't building a massive campus on a plot of suburban grassland. Apple likes to say they think differently, but this isn't different. It's just slightly nicer than most other headquarters in a suburban wasteland.

In any other city I think this would be a more valid point. But San Francisco is tiny. A lot of people really don't grok just how geographically small the place is. An Apple move to downtown SF would be incredibly disruptive, would generate epic amounts of traffic on already extremely congested roads, would doubtless increase pollution and energy expense, and price thousands of families out of SF neighborhoods as wea…

I did hear the suggestion that what they should really do with their cashpile do is buy up the entire Tenderloin and knock it down for a new Apple HQ.
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