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Steve Jobs Presents His Ideas For A New Apple Campus

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191–200 of 221 posts

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#192

I understand that Apple is a very important company to Cupertino, but I've never need a city counsel so lovestruck at a meeting. They should just give him a rubber stamp for whatever he wants to do.

I'm pretty sure any business offering to expand facilities, add thousands of jobs, and increase tax base by a lot while staying inside city limits would have the same kind of rapt attention.

Yup, most cities have people on staff that simply beg companies to move to their area. I'd be shock if Cupertino wasn't giving a few carrots to Apple..

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#193
I'm surprised it's only 4 stories. I would of added 3 more stories and added capacity for several more thousand employees. I can easily see them out growing the space very quickly in the next 20 years and possibly building two other circles in the empty spaces beside the circle.

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#194

I'm surprised it's only 4 stories. I would of added 3 more stories and added capacity for several more thousand employees. I can easily see them out growing the space very quickly in the next 20 years and possibly building two other circles in the empty spaces beside the circle.

Didn't he explicitly say it was an aesthetic decision? He wants it "human scale" or something like that.

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#195
post #87

A bit of Silly Valley lore: Go graph "Company builds a new campus" against "Company stock falls like a rock." Atari, 1983. Apple, 1991. Sun (both times, I forget the years). SGI, 1990s. Various other companies (I forget which, it's been a while). It's like the hubris builds up to the point where the company is in a natural position to say, "Hey, we need a new campus," and the Gods decide that a little humiliation is…

Correlation does not imply causation.

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#196
post #49

I work in a small office park located quite similarly on a grassy field locked entirely by some freeways and other large roads, though the buildings here are cheap and ugly, but even if they weren't, it'd still totally suck. It's isolated, not a part of the city, essentially, it's just a large parking lot (most of which is below the ground, but that doesn't really change anything). It's quite disappointing. Maybe it'…

I worked at a place in Santa Monica called the Water Garden and it did seem isolated. And seeing cities like NYC and Taipei and even downtown Ann Arbor, I realize the benefits of new urbanism. However, I wonder if there is a new model emerging here in next generation corporate work centers. Buildings will get so large that they are act as their own cities, creating space that can be returned to ecological use. Such b…

"But the problem is living spaces being separate from working spaces."

Some companies have closely integrated living and working. Foxconn is one such company.

(some have suggested that Foxconn employee depression problems may be partly due to the employees living away from their friends and families, often at a considerable distance)

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#199

Earlier quoted context omitted.

Possibly so. I should add that I'm not saying Cupertino should prevent Apple from building. I lived in Menlo Park for a year before moving to SF, and was struck by how anti-development the Menlo Park and Palo Alto governments (and ordinary citizens) were. Perhaps Cupertino is different. And, this proposal is pretty damn cool. Underground parking? That's fabulous.

Neither SF residents nor the city council are known for their pro-development attitude. Beyond NIMBY is BANANA: Build Absolutely Nothing Anywhere Near Anything .

Well, fair enough, true.

My perspective is biased -- I live in the Dogpatch/Mission Bay neighborhood where there are lots of new buildings, piles of dirt, and construction cranes.

Re: Steve Jobs Presents His Ideas For A New Apple Campus

#200
What is the advantage to Apple to build in an incorporated city? I understand the need for infrastructure, but what does a tech co like Apple need other than electricity + water + gas? Wouldn't there be less regulation and taxes if they moved to unincorporated territory?
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