So the whole point is you don't have IDFA, but each app still has its own persistent ID. Before when you used the FB app and another app they both got same IDFA so FB could link them (the FB SDK in the other app posts the IDFA). However, even with Apple change, the apps can still make network connections. All FB needs to do is make its SDK ping a server with the app specific ID and correlate with IP addresses. FB app sends IDFA1 with IP1 and MyAPP sends IDFA2 with IP1, they both have same IP therefore IDFA2 is the same user as IDFA1. Statistically you can get 95%+ matching very quickly. If you never use a wifi and are always on the same mobile network in the same city, then FB cannot distinguish you from other people who never use Wifi and are on the same city as you, but even then, the mobile phone network traffic has 10+ external IP-s so a few days of traffic will correlate quickly. Even worse, when before FB could get away without beacons in the SDK, just sent IDFA once and then just request ads, no need to store IP address every 10 minutes. Now it needs to ping every 10min to get the correlations. Apples next step is then a universal VPN/Proxy that all apps need to use so all traffic goes through Apple servers in the name of privacy. Then FB would see the same IP address on all requests, until that happens though, this is just a smokescreen.
Facebook is pushing back on Apple’s new iPhone privacy rules
201–210 of 734 posts
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#202[deleted]
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#203You forgot the ? in the title, and made it click bait
What a fascinating story about an ALL-OUT WAR guys! You'll learn so much about cyber plots, tanks, politics, maneuvers and constant bombing between Apple and Facebook, actually even Mr. Zuck and Mr. Cook themselves taking massive risks in this sick conflict, a really crazy read! I felt like I was a soldier during WW2, no...even WW4? The title is so well chosen!
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#204Earlier quoted context omitted.
Apple just wants to be exclusive gateway to Apple customers. We are a product to both companies, even if Apple appears the lesser evil.
You know it really isn’t that obvious to me at all and I think Facebook is a genuine cancer on society. But everyone seems to conveniently forget about the absolute moral nightmare that is Apple’s supply chain. Remember when they had to put up nets to stop people from killing themselves? [1] What about when they were accused of using literal slave labour? [2] Or the time they actively lobbied Congress when a vote cam…
If you cared about ethical treatment of labour in China, presumably you’d prefer to buy products from a company that rigorously audited its supply chain, excluded suppliers they caught violating it, ensured workers were paid above average industry wages and had below average suicide rates in their suppliers, right?
Presumably if you were going to criticise companies using Chinese suppliers, a company like that wouldn’t be top of your list. Or is there something else going on here?
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#205Earlier quoted context omitted.
Apple just wants to be exclusive gateway to Apple customers. We are a product to both companies, even if Apple appears the lesser evil.
You know it really isn’t that obvious to me at all and I think Facebook is a genuine cancer on society. But everyone seems to conveniently forget about the absolute moral nightmare that is Apple’s supply chain. Remember when they had to put up nets to stop people from killing themselves? [1] What about when they were accused of using literal slave labour? [2] Or the time they actively lobbied Congress when a vote cam…
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#206We might soon learn what users prefer, a break from Facebook or a break from their iPhone... If I were Facebook, this wouldn't be a fight I'd pick.
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#207Ick. 30% Apple tax vs. you are the product. We need a happy medium. We need better regulation.
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#208Earlier quoted context omitted.
Apple just wants to be exclusive gateway to Apple customers. We are a product to both companies, even if Apple appears the lesser evil.
If Apple genuinely though that, you’d expect them to be selling access to their customer data to the highest bidder, but they aren’t. In fact they were offered billions of dollars in revenue by Google for customer location data in Google Maps. Apple turned it down and instead spent billions of dollars and several years building Apple Maps instead.
But they'll gladly take ~$12 Bn/year to have Google as Safari default search provider.
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#209The fact that Facebook appears to consider user consent an existential threat to their business model tells me everything I need to know about them right now.
It's really weird. I don't think the "threat" is the obvious one... Nobody trusts Facebook -- many, if not most, people honestly believe they listen to their conversations already. The real message is how emotional and immature the leadership is to a perceived slight. A message that said "Cigarettes will kill you" didn't stop smokers, and some label won't stop Facebook users or meaningfully impact Facebook. Hell, whe…
> The real message is how emotional and immature the leadership is to a perceived slight.
I don't agree with this. It seems less of an emotional response than a business one: the changes from iOS will have a large, material impact on Facebook's business, and it will get even worse if other gatekeepers follow suit (not likely, as Google's model is pretty close to Facebook's).
I think the real takeaway is how much money is riding on surveillance capitalism, and how these business models take a real hit when you just explain clearly to the user what's going on and give them a choice.
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#210It’s so hard to feel bad for Facebook. They’ve made shadow profiles for non-Facebook users for crying out loud! But they are really going out of their way to oppose Apple on this move. The burger restaurant clip in the audio...couldn’t they still target users just based on interests? And not actually linking those interests to a specific person? And on the other hand, I don’t hear much from Google.
There aren't shadow profiles for non-facebook users. That's a myth.